Autor: René Schmidpeter
Wydawca: Springer
Dostępność: 3-6 tygodni
Cena: 470,40 zł
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ISBN13: |
9783031092442 |
ISBN10: |
3031092449 |
Autor: |
René Schmidpeter |
Oprawa: |
Hardback |
Rok Wydania: |
02.02.2023 |
Ilość stron: |
309 |
Artificial intelligence - and social responsibility. Two topics that are at the top of the business agenda.
This book discusses in theory and practice how both topics influence each other. In addition to impulses from the current often controversial scientific discussion, it presents case studies from companies dealing with the specific challenges of artificial intelligence.
Particular emphasis is placed on the opportunities that artificial intelligence (AI) offers for companies from different industries. The book shows how dealing with the tension between AI and challenges caused by new corporate social responsibility creates strategic opportunities and also innovation opportunities. It highlights the active involvement of stakeholders in the design process, which is meant to build trust among customers and the public and thus contributes to the innovation and acceptance of artificial intelligence.
The book is aimed at researchers and practitioners in the fields of corporate social responsibility as well as artificial intelligence and digitalization.
The chapter "Exploring AI with purpose" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
René Schmidpeter is an internationally recognized CSR strategist, thought leader and author. He holds a research professorship at Bern University of Applied Sciences (BFH), Switzerland, and is professor for Sustainable Management at the International University of Applied Sciences (IUBH) in Munich (Germany), visiting professor at the University of Management and Economics (ISM) in Vilnius (Lithuania,) and an academic member of the interdisciplinary research faculty of the Parmenides Foundation in Munich. Before that, he held the Dr Jürgen Meyer Endowed Chair for International Business Ethics and Corporate Social Responsibility at the Cologne Business School (CBS), Germany.
Reinhard Altenburger is a Professor for Strategic Management, Sustainable Management/CSR and Innovation in the Department of Business at the IMC University of Applied Sciences Krems (Austria). The focus of his research is on the topics "CSR and innovation" and "innovations in family businesses" and also on the connection between social responsibility and corporate strategy.
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