Facebook Marketing For Dummies

Establish an online presence and a fan base Use Facebook Live and Messenger to attract and engage fans Integrate Facebook with other marketing plans

Get to the heart of Facebook marketing

Marketing novices and pros alike know the power of Facebook. It′s impossible to create a marketing plan without adding creative ways to attract a chunk of Facebook′s 2 billion users. This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you′ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

Inside

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.