SEO For Dummies

Learn to:

Develop a search strategy and use local search capabilities Build sites that increase your search visibility Analyze results with updated tracking tools Maximize content marketing strategies

Your updated guide to making SEO easy and effective

Search engines are like shark–infested waters most websites get swallowed up in them. Luckily, this book is your survival guide, arming you with the SEO smarts and know–how to get your website seen and trafficked by the masses. Packed with tips, tricks, and little–known secrets, it′ll have your website sailing past the competition in no time!

Get a lay of the land understand where, why, and how people search and get to know the reasoning behind how results are obtained Seek and ye shall find make your site visible with powerful keywords using the Google keyword tool and create pages that make search engines fall head over heels Pack a punch bulk up your site with compelling content, find traffic through local search marketing, and discover above–board ways to "trick" search engines If you index it, they will come create and submit sitemaps and work with product indexes to get your site seen by your target audience The gift that keeps on giving use link popularity to boost your position, find sites to link to yours, and put your best "face" forward with social media

Open the book and find:

The secrets behind search engine magic Search results, deconstructed Guidance on working with e–commerce or merchant sites Steps for registering with search directories The benefits of mentioning your site in discussion groups How to grab search engine real estate The SEO benefits of social networking SEO myths and mistakes to avoid

Peter Kent is an e–commerce consultant who specializes in SEO. Over the last decade he has advised hundreds of companies, large and small, about search engine optimization. He has worked online since 1984, written about the Internet since 1993, and authored over 50 books.