Big Data Revolution: What farmers, doctors and insurance agents teach us about discovering big data patterns

REVOLUTIONIZE BUSINESS WITH THE POWER OF BIG DATA

Big Data can be a powerful tool for creating effective business solutions, but formulating and executing the right strategy requires a deep understanding of an increasingly complex subject. Big Data Revolution highlights the power, potential, and pitfalls of Big Data, providing the insight you need to improve business outcomes with innovation and the efficient use of technology. Companies are generating data faster than ever before, and that data can be leveraged to transform industries.

Drive better business by exploiting Big Data capabilities.

Examine major Big Data patterns and recognize future patterns as they emerge Develop a governance and security strategy for the ethical use of data Improve personal and organizational performance with tested methodologies Make better, more informed decisions with quantifiable results Define new business processes based on current and future data assets

Rob Thomas is Vice President of Product Development for Big Data and Information Management in IBM Software Group. Previously, he had responsibility for global sales and mergers & acquisitions. Patrick McSharry is a Senior Research Fellow at the Smith School of Enterprise and the Environment, Faculty Member of the Oxford Man Institute of Quantitative Finance at Oxford University and Visiting Professor at the Department of Electrical and Computer Engineering, Carnegie Mellon University.