UX For Dummies

Learn to: Effectively apply UX strategies Determine your users to create a meaningful experience Build information architecture and content strategy Embrace testing and metrics to keep your experience relevant Apply UX strategies that align with business goals If you want to learn the tools and techniques necessary for effective user experience (UX) design, this hands–on guide has you covered. Written by a team of experts from one of the worlds leading UX consultancies, UX For Dummies defines what UX is, why you should focus on it, and how you can embrace best practices. What are you waiting for? The A–Z of UX get the lowdown on UX basics, from understanding how a typical UX project works to how it benefits your businessand everything in between Tame the beast survey your competitors, develop content strategy, build the information architecture, and design for specific channels Dive into visual design develop mood boards; understand typography, color, and photography; build design comps; and create style guides Put it into action find out how testing can save your UX, measure your UX and keep it relevant, bring in the experts, and more X points on UX discover 10 reasons the user is your most important consideration, 10 UX principles that never change, and 10 ways to ensure your UX is best in class Open the book and find: The benefits of good UX design The building blocks of the UX design process Info on user experience versus usability Tips on designing a user journey Ways to determine appropriate content for your users Guidance on creating a sitemap Common testing myths in UX The scoop on capturing and reporting metrics Where to find UX help Determining who your users are Keeping your UX relevant

Introduction 1 Part I: Getting Started with UX  5 Chapter 1: Defining UX and the Process 7 Chapter 2: Examining Why You Should Use UX 25 Chapter 3: Determining Your Users 37 Chapter 4: Modeling the Experience 57 Chapter 5: Understanding UX as (R)evolution 77 Part II: Components of Design 89 Chapter 6: Taming the Beast: Understanding What You Do and Don’t Have 91 Chapter 7: Developing Content Strategy 111 Chapter 8: Designing the Content Strategy 131 Chapter 9: Building the Information Architecture 155 Chapter 10: Designing for Specific Channels 175 Chapter 11: Diving into Visual Design 201 Part III: Your UX in Action 217 Chapter 12: Testing: How It Can Save Your UX 219 Chapter 13: Measuring Your UX to Keep It Relevant 235 Chapter 14: Making It Past the Finish Line 257 Part IV: The Part of Tens 271 Chapter 15: Ten Reasons Why the User Is Your Most Important Consideration 273 Chapter 16: Ten Ways to Ensure That Your UX Is Best in Class 279 Chapter 17: Ten UX Principles That Never Change 285 Glossary 289 Index 299

Donald Chesnut is Chief Experience Officer and global lead for Experience Design at SapientNitro, one of the worlds leading agencies in User Experience Design. Kevin Nichols is Director and Global Practice Lead for Content Strategy at SapientNitro.