Web Design All–in–One For Dummies

5 books in 1 Getting Started Designing for the Web Building Websites Web Standards and Testing Publishing and Site Maintenance Web design includes so many tasks! Here's the information you need to complete each one A web designer wears many hats. Let this book be your hat rack! You'll develop goals for your site, target your audience, design a layout, mock up your design, and optimize the graphics. Then grab your techie hat and learn to build your site with HTML and CSS. From concept to maintenance, here's what you need! Behind the scenes — plan site goals, define your audience, build wireframes and a site map, and choose your tools Part art, part technology — create a design with visual appeal that also conforms to the rules of HTML, CSS, JavaScript, and jQuery Building blocks — set up your page; add text, images, multimedia files, and hyperlinks; organize data; and style pages with CSS Testing, testing — test your site to be sure it works on multiple platforms, browsers, and devices It's out there — publish your site, enhance it with SEO techniques, and keep it up to date Open the book and find: Ways to attract visitors to your site How to design for browsers, phones, and tablets How to optimize web graphics CSS tricks for effective design Steps for constructing navigation systems How to link your social media accounts to your website Tips for conducting prelaunch testing Help making your site attractive to search engines

Introduction 1 Book I: Getting Started 7 Chapter 1: Starting with a Plan 9 Chapter 2: Defining the Audience 29 Chapter 3: Gathering Content 49 Chapter 4: Choosing the Right Tools 79 Chapter 5: Attracting Visitors to Your Site 111 Book II: Designing for the Web 125 Chapter 1: Defi ning the Look and Feel 127 Chapter 2: Mocking Up the Design 155 Chapter 3: Slicing and Optimizing Web Graphics 175 Book III: Building Websites 205 Chapter 1: Adding Text, Images, and Links 207 Chapter 2: Organizing Content with Tables and Lists 251 Chapter 3: Styling with Cascading Style Sheets 273 Chapter 4: Understanding CSS Style Properties 309 Chapter 5: Creating Web Layouts 351 Chapter 6: Constructing Navigation Systems 375 Chapter 7: Building Web Forms 405 Chapter 8: Making Your Pages Interactive 437 Chapter 9: Making Websites with Templates and Server–Side Includes 479 Book IV: Web Standards and Testing 505 Chapter 1: Following Web Standards 507 Chapter 2: Testing, Accessibility, Compliance, and Validation 531 Book V: Publishing and Site Maintenance 563 Chapter 1: Domain Registration and Hosting 565 Chapter 2: Publishing Your Site 593 Chapter 3: Search Engine Optimization and Site Maintenance 613 Index 641

Sue Jenkins is a working designer as well as a design trainer and author. Her design firm, Luckychair, provides design services for web, logo, and print. Sue has also created a series of training DVDs on popular Adobe design tools including Photoshop, Dreamweaver, and Illustrator.