Social Media Commerce For Dummies

Learn to:

Build your revenue and customer base through social media Use social media to improve customer service Locate sites that offer the best connection to your customers Track results

Your customers are social! Master social media commerce techniques to build your business

Traditional advertising and marketing techniques just don′t do the job anymore. Today′s consumer relies on input from a trusted community when making buying decisions. For your message to resound with customers, you must take advantage of their social network channels and interact with them online. Lucky for you, this book shows you how!

Social studies understand social media, social business, and social commerce Build your plan develop a social action plan for your business and create an employee policy Revamp your website include substantive information about your product or service, be mobile–friendly, and make contact easy Find your customers explore the demographics of your target market and learn where your customers hang out Make new sales by turning visitors into customers Service is everything boost your business image by handling service issues instantly via Twitter and Facebook Know what they′re saying monitor social media to see how your reputation is doing Keep getting better use apps, widgets, and other tools to enhance your social media presence

Open the book and find:

Ways to learn from the mistakes of others Tools to find your customers online Tips for Tweeting Creative ways to share content and engage web visitors Why your strategy must be flexible New ways to use e–mail Suggestions for building a following A glossary of social media terms

Introduction 1

Part I: Prepping for Social Media Commerce 7

Chapter 1: Social Media Commerce and Your Bottom Line 9

Chapter 2: Competing in the Social Media Realm 25

Chapter 3: Creating a Social Media Policy 47

Part II: Adapting Your Web Presence 53

Chapter 4: Passive Engagement: Creating a Social Persona through

Your Website 55

Chapter 5: Active Engagement: Connecting Directly with Your Customers 75

Chapter 6: Claiming Your Space on Review Sites 89

Chapter 7: Knowing Where to Share Your Content 101

Part III: Casting for and Catching Customers 117

Chapter 8: Finding Your Customer on the Social Web 119

Chapter 9: Seizing the Social Media Conversation 143

Chapter 10: Cashing In: Doing Real Business Online 163

Chapter 11: Building Revenue through Links and Deals 177

Chapter 12: Making a Direct Hit with Mobile 193

Part IV: Supporting Your Social Media

Commerce Efforts  203

Chapter 13: Handling Customer Service without Picking Up the Phone

(Well, Almost) 205

Chapter 14: Monitoring Your Online Reputation 219

Chapter 15: Marketing in a Social Way: New Media Advertising 235

Chapter 16: Improving Productivity with Apps and Widgets 251

Part V: The Par t of Tens 259

Chapter 17: Ten Ways to Build an Online Presence Now 261

Chapter 18: Ten Ways to Get Social Media Feedback 273

Glossary 283

Index 293

Marsha Collier is an expert on social media topics as well as the world′s bestselling author on eBay. She has written multiple editions of eBay For Dummies and Starting an eBay Business For Dummies, and she is much in demand as a speaker and trainer, appearing at many events each year.