Starting an eBay Business For Dummies

Ready to make money? Let the bestselling eBay author guide you to online business success!
You′ve been flirting with the idea of launching an eBay business. Now you don′t have to go it alone! Marsha Collier has been a runaway success on eBay for more than a decade, and she willingly shares her secrets in this fun, easy–to–follow guide. Here′s how to get started, discover what sells, manage your business, handle marketing, and make money!
Lay the groundwork — decide how much time you can give to the project and what to sell, get your equipment, and set up shop
All about inventory — get great tips on where to find merchandise, how to price it, and where to list it
The Web and more — see how a great Web site and social media marketing can bring in business
Seller beware — learn about eBay′s fees, handy tools to help you calculate expenses, and how to budget
Super selling — find out how to take photos and write listings that showcase your items
Show me the money — discover what you need to know about payment methods and how to protect yourself from fraud
Ship shape — compare shipping carriers and find out how to get the best deal
Keep the tax man happy — all about licenses, taxes, and foolproof bookkeeping
Open the book and find:
How to turn your passions into eBay profits
All about eBay′s seller services
Surprising places to find stuff to sell
Customer service tips
How to get free shipping materials
Tips for stocking an effective office for your business
Advice on staying legal
Real–life stories from happy eBay sellers
Learn to:
Set up a store and follow eBay rules
Source and price merchandise, keep your books, and stay legal
Establish a Web identity through social media
Use software t o help you budget, ship merchandise, and serve customers

Spis treści:
Introduction.
Part I: Getting Serious about eBay.
Chapter 1: Launching Your Business on eBay.
Chapter 2: The Finer Points of eBay Selling.
Chapter 3: Cool eBay Tools.
Chapter 4: Safe Selling Equals Profitable Sales.
Chapter 5: Expanding Sales with an eBay Store.
Part II: Setting Up Shop.
Chapter 6: Finding Merchandise to Up Your Profits.
Chapter 7: Pricing Your Items to Sell.
Chapter 8: Establishing and Marketing Your Web Site.
Part III: Business Is Business — Time to Get Serious.
Chapter 9: Software Built for Online Auctions.
Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales.
Chapter 11: Setting Up Listings That Sell.
Chapter 12: Providing Excellent Customer Service.
Chapter 13: Collecting Your Money.
Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money.
Part IV: Your eBay Back Office.
Chapter 15: Getting Legal: Understanding Taxes and Licenses.
Chapter 16: Savvy Record Keeping — Keeping the Tax Man at Bay.
Chapter 17: Building an eBay Back Office.
Part V: The Part of Tens.
Chapter 18: Ten (or So) Sellers Who’ve Made the Jump from Hobby to Profits.
Chapter 19: Ten Other Places to Move Your Merchandise.
Appendix A: eBay Business Glossary.
Appendix B: The Hows and Whys of a Home Network.
Index.

Nota biograficzna:
Marsha Collier is a world–renowned eBay maven, sought–after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All–in–One For Dummies.

Okładka tylna:
Ready to make money? Let the bestselling eBay author guide you to online business success!
You& #8242;ve been flirting with the idea of launching an eBay business. Now you don′t have to go it alone! Marsha Collier has been a runaway success on eBay for more than a decade, and she willingly shares her secrets in this fun, easy–to–follow guide. Here′s how to get started, discover what sells, manage your business, handle marketing, and make money!
Lay the groundwork — decide how much time you can give to the project and what to sell, get your equipment, and set up shop
All about inventory — get great tips on where to find merchandise, how to price it, and where to list it
The Web and more — see how a great Web site and social media marketing can bring in business
Seller beware — learn about eBay′s fees, handy tools to help you calculate expenses, and how to budget
Super selling — find out how to take photos and write listings that showcase your items
Show me the money — discover what you need to know about payment methods and how to protect yourself from fraud
Ship shape — compare shipping carriers and find out how to get the best deal
Keep the tax man happy — all about licenses, taxes, and foolproof bookkeeping
Open the book and find:
How to turn your passions into eBay profits
All about eBay′s seller services
Surprising places to find stuff to sell
Customer service tips
How to get free shipping materials
Tips for stocking an effective office for your business
Advice on staying legal
Real–life stories from happy eBay sellers
Learn to:
Set up a store and follow eBay rules
Source and price merchandise, keep your books, and stay legal
Establish a Web identity through social media
Use software to help you budget, ship merchandise, and serve customers