Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e–commerce revolution.
∗ Authors are very involved in e–commerce companies, providing exceptional real world application and relevance.

Spis treści:
Part I: PERSPECTIVES.
Introduction.
Chapter 1. Technological Drivers of Change.
Chapter 2. Creating Value: Economics of Internet–Based Commerce.
Chapter 3. Capturing Value: Market Structure and Competition.
Chapter 4. Creating and Capturing Value in the Supply Chain.
Part II: CASES.
Overview of the Cases.
Section 1. Technology and Logistics.
ERP Overview.
SAP and the Online–Procurement Market.
Siebel Systems, Inc.
QRS Corporation.
AOL: The Emergence of an Internet Media Company.
Webvan: The New and Improved Milkman.
Section 2. Markets and Channels.
Online Auctions.
E–Markets 2000.
Pricing and Branding on the Internet.
GAP.com.
Nike––Channel Conflict.
Disintermediation in the U.S. Auto Industry.
Section 3. Strategy and Organization.
E–Commerce Building Blocks.
Karen Brown.
Broker.com.
BabyCenter.
HP E–Services.Solutions.
Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures.
Tradeweave.
Section 4. Public Policy Issues.
DoubleClick and Internet Privacy.
eBay and Database Protection.
Internet Taxation.