A Casebook for Business Statistics: Laboratories for Decision Making

∗ Emphasizes applied Inter–disciplinary approach in business context– Provides increased motivation in classroom and linkage to other courses outside the classroom.
∗ Includes guided analysis and open–ended discussion questions at the end of each case– Provides necessary analysis framework for introductory student, as well as requires the student to think beyond the "output" and discuss managerial interpretation of results.
∗ Contains marketing survey and several data sets of recent and real data– Provides good examples of real–world applications and sources of data.
∗ Organizes cases in the sequence of topics typically taught in a basic business statistics course– Provides sequential series of cases/labs, many of which use the same data set, thus providing continuity across topics.

Spis treści:
∗ Decisions in New Product Development (A)
∗ Decisions in New Product Development (B)
∗ Risk and Return in World Markets
∗ Decisions in New Product Development (C)
∗ Decisions in New Product Development (D)
∗ Relationship between Market Returns and Interest Rates
∗ Break–Even Time for New Products
∗ Mutual Fund Flows (A)
∗ Baseball Stadium Age and Attendance
∗ Mutual Fund Flows (B)
∗ Mutual Fund Flows (C)
∗ ales in a Seasonal Industry
∗ Boston Sunday Globe (A)
∗ Boston Sunday Globe (B)
∗ Boston Sunday Globe (C)
∗ Motor Vehicle Fatalities
∗ Quarterly Sales at Home Depot

Nota biograficzna:
Norean Radke Sharpe, Division of Mathematics and Science, Babson College
Abdul Ali, Division of Marketing, Babson College
Mark Edward Potter, Division of Finance, Babson College