Network Services Investment Guide: Maximizing ROI in Uncertain Times

A comprehensive valuation guide that shows how to select and manage network–based services to ensure maximum return on investment
Managing the costs and tradeoffs of implementing a rich, service–based network architecture can be extremely difficult, especially considering the fact that return on investment can plummet due to unpredictable overall market conditions. This book empowers you so that you can avoid taking too much risk for not enough return. It analyzes network–based services using an innovative new framework that links market uncertainty to the choice between distributed and centralized management structures. Gaynor clearly shows you how to benefit from this uncertainty by leveraging flexibility to optimize profitability.
He′ll help you make the right decisions about the architecture of network–based services and explains how these services should be managed so that you′ll be able to gain a strategic advantage in today′s marketplace.
Network Services Investment Guide introduces a new way for you to think about the management structure of network–based services. In order to ensure that you′ll achieve the maximum return on investment, this book:
∗ Describes how to manage the costs and tradeoffs between distributed and centralized management structures
∗ Presents case studies on e–mail and voice mail that demonstrate the validity of the theory
∗ Covers network–based services such as application management, hosting, voice and data services, and the new breed of SOAP/XML Web services
∗ Illustrates how to apply the theory by predicting how technologies such as Voice–Over–IP, Web–based applications and services, and wireless network infrastructure will evolve

Spis treści:
Books in Series.
Foreword: Networking Council Foreword.
Chapter 1. Introduction.
PART ONE: BACKGROUND, FRAMEWORK, AND THEORY.
Chap ter 2. Network–Based Services.
Chapter 3. Internet End–2–End Argument.
Chapter 4. Management Structure of Network–Based Services.
Chapter 5. Intuitive View of Options Theory.
Chapter 6. Market Uncertainty.
Chapter 7. Theories about How to Manage Network–Based Services.
PART TWO: THE CASE STUDIES.
Chapter 8. Email Case Study.
Chapter 9. Basic Voice Services.
PART THREE: APPLYING THIS NEW THEORY.
Chapter 10. Voice over IP: SIP and Megaco.
Chapter 11. Coexistence of 802.11 and 3G Cellular: Leaping the Garden Wall.
Chapter 12. Web Applications and Services.
Chapter 13. Conclusion and Advice to Readers.
Appendix: A Formal Theory and eal Options–Based Model.
References.
Index.

Nota biograficzna:
MARK GAYNOR is Assistant Professor of Information Science at Boston University. He recently received his PhD from Harvard in computing
science (networking group) and spent the last two years working with worldwide technology experts on network service valuation strategies. Gaynor is the author of several articles on ATM networks, standards, and computer aided education. He is a member of ACM and IEEE.
Networking Council Books put technology into perspective for decision–makers who need an implementation strategy, a vendor and out– sourcing strategy, and a product and design strategy. The series advisors are three of the most influential leaders of the networking community:
LYMAN CHAPIN–Founding Trustee of the Internet Society and former Chief Scientist for NextHop Technologies and Chief Scientist at BBN Technologies
SCOTT BRADNER–Senior Consultant for Harvard University, Transport Area Director IETF, trustee of the Internet Society, and ISOC VP of Standards
VINTON CERF–Senior Vice President for Internet Architecture and Technology at WorldCom, founding President of the Internet Society, and co–inventor of TCP/IP

Okł adka tylna:
A comprehensive valuation guide that shows how to select and manage network–based services to ensure maximum return on investment
Managing the costs and tradeoffs of implementing a rich, service–based network architecture can be extremely difficult, especially considering the fact that return on investment can plummet due to unpredictable overall market conditions. This book empowers you so that you can avoid taking too much risk for not enough return. It analyzes network–based services using an innovative new framework that links market uncertainty to the choice between distributed and centralized management structures. Gaynor clearly shows you how to benefit from this uncertainty by leveraging flexibility to optimize profitability.
He′ll help you make the right decisions about the architecture of network–based services and explains how these services should be managed so that you′ll be able to gain a strategic advantage in today′s marketplace.
Network Services Investment Guide introduces a new way for you to think about the management structure of network–based services. In order to ensure that you′ll achieve the maximum return on investment, this book:
∗ Describes how to manage the costs and tradeoffs between distributed and centralized management structures
∗ Presents case studies on e–mail and voice mail that demonstrate the validity of the theory
∗ Covers network–based services such as application management, hosting, voice and data services, and the new breed of SOAP/XML Web services
∗ Illustrates how to apply the theory by predicting how technologies such as Voice–Over–IP, Web–based applications and services, and wireless network infrastructure will evolve