Designing Search: UX Strategies for eCommerce Success

They′ve found you. Now be sure they can find what they want
People shop online because it′s convenient. If your search application doesn′t make it easy to find what they want to buy, they′ll go somewhere else. It′s that simple.
Designing a great search experience, however, isn′t that simple. You need this book, full of UX design strategies and patterns that have been carefully developed, researched, and tested for success. Use them, and your customers will buy more, leave your store happier, and tell their friends and social networks about the positive experience they had using your site or mobile app.
Don′t just add new features — create memorable, delightful search experiences
Turn "no search results" pages into new sales opportunities
Discover why shoppers behave as they do
Use "more like this" search to help your customers make quick decisions
Design intuitive search interactions using faceted search filters
Use contextual mobile search to create portable ecommerce solutions
Take full advantage of the unique design challenges and capabilities of tablet devices
Learn from case studies that put the design concepts into practice
Use novel search design patterns to trounce your competition
Go to http://www.designcaffeine.com/designingsearch/ for a bonus chapter introducing designing search features for ecommerce help systems and an appendix highlighting crucial best practices!

Spis treści:
Foreword.
Introduction.
Part I: Op timizing eCommerce Search Res ults Pages.
Chapter 1:Starting from Zero: Winning Strategies for No Search Results Pages.
Chapter 2:How Shoppers Search.
Chapter 3:Choosing the Right Search Results Page Layout.
Chapter 4:Balancing Pogosticking and Page Relevance.
Chapter 5:Making $10,000 a Pixel: Optimizing Thumbnail Images i n Search Results.
Chapter 6:Best Practices for Ads in Search Results.
Part II: Des igning eCommerce Search Interactions.
Chapter 7:Best Practices for Designing Faceted Search Filters.
Chapter 8:Numeric Filters: Issues and Best Practices.
Chapter 9:Date Filters: Successful Calendar Design Patterns.
Chapter 10:The Mystery of Filtering by Sorting.
Chapter 11:Designing Query Disambiguation Solutions for Online Shopping.
Chapter 12:Introducing the More Like This Design Pattern.
Chapter 13:Designing Effective Breadcrumbs.
Part III: The Future of eCommerce Search.
Chapter 14:The Brave New World of Visual Browsing.
Chapter 15:Designing Mobile Search: Turning Limitations into Opportunities.
Chapter 16:Design Patterns for More Effective Mobile Faceted Search.
Chapter 17:Search on Tablet Devices: The Flight of Discovery.
Chapter 18:Search for eCommerce Help Systems (ONLINE ONLY).
Appendix:Designing Search: Best Practices (ONLINE ONLY).
Index.

Nota biograficzna:
Greg Nudelman is the founder of DesignCaffeine, Inc., a user experience design business consultancy specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Widely recognized as an experience design expert, Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people′s lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups.
Launched by Founder and Publisher PABINI GABRIEL–PETIT in November 2005, the Web magazine UXmatters provides insights and inspiration to professionals working in every aspect of user experience (UX) — from strategy to design to user research. Its authors are leading thinkers and active participants in the UX community.

Okładka tylna:
They′ve found you. Now be sure they can find what they want
People shop online because it′s convenient. If your search application doesn′t make it easy to find what they want to buy, they′ll go somewhere else. It′s that simple.
Designing a great search experience, however, isn′t that simple. You need this book, full of UX design strategies and patterns that have been carefully developed, researched, and tested for success. Use them, and your customers will buy more, leave your store happier, and tell their friends and social networks about the positive experience they had using your site or mobile app.
Don′t just add new features — create memorable, delightful search experiences
Turn "no search results" pages into new sales opportunities
Discover why shoppers behave as they do
Use "more like this" search to help your customers make quick decisions
Design intuitive search interactions using faceted search filters
Use contextual mobile search to create portable ecommerce solutions
Take full advantage of the unique design challenges and capabilities of tablet devices
Learn from case studies that put the design concepts into practice
Use novel search design patterns to trounce your competition
Go to http://www.designcaffeine.com/designingsearch/ for a bonus chapter introducing designing search features for ecommerce help systems and an appendix highlighting crucial best practices!