Twitter Marketing For Dummies

100,000,000 people are tweeting. Get them talking about your product or service!
Twitter is the fastest–growing social networking service. Now it′s at the forefront of the customer experience, where customers sell to each other. This book, fully updated with new Twitter features and capabilities, is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse.
Twitter 101 — start here to learn how to sign up, create an account, write your business bio, and find people to follow
Planning your strategy — identify your market, decide how to offer value to your customers, and craft your message
Making it work — use tools such as HootSuite and TweetDeck to be more productive and measure your success with analytics
Tweet and retweet — learn the secrets of getting your followers to retweet your interesting, entertaining messages
Content them with content — humanize your tweets with quality content that develops your brand story and moves beyond selling
Dominate offline too — improve customer service, selectively promote deals, and become a thought leader in your industry
Be nice — make points with proper Twitter etiquette
Open the book and find:
How Twitter works to boost your business
Strategy details you should consider
Advice on finding your Twitter evangelists
Hints for writing tweets people want to read
How to use third–party Twitter applications
Twitter dos and don′ts
Tips on using Twitter keywords
Great marketing ideas from real Twitter users
Learn to:
Use Twitter to communicate with your customers
Maximize your Twitter presence with unique tools
Build your network and use it to spread your message
Measure your success

Spis treści:
Introduction.
Part I: The Future of Twitter in Business.
Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business.
Chapter 2: Getting Started with Twitter.
Part II: Building and Implementing Your Twitter Marketing Road Map.
Chapter 3: Combining New and Old Media Marketing.
Chapter 4: Planning Your Twitter Marketing Strategy.
Chapter 5: Being Productive with Your Twitter Marketing Plan.
Chapter 6: Measuring the Success of Your Marketing Plan.
Part III: Devising Online Strategies for Twitter Marketing Domination.
Chapter 7: Building Your Personal Twitter Tribe.
Chapter 8: Leveraging Your Twitter Tribe.
Chapter 9: Reaching Your Customers.
Chapter 10: Creating Quality Content on Twitter.
Part IV: Implementing Twitter Strategies for Offline Marketing Domination.
Chapter 11: Promoting to Attract Sales Leads.
Chapter 12: Improving Your Customer Service.
Chapter 13: Relating to the Public.
Chapter 14: Building Thought Leadership on Twitter.
Part V: The Part of Tens.
Chapter 15: Ten Do’s on Twitter.
Chapter 16: Ten Don’ts on Twitter.
Chapter 17: Ten Thought Leaders on Twitter.
Chapter 18: Ten Tools for Twitter Productivity.
Part VI: Appendixes.
Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less.
Appendix B: The Best Twitter Applications and Support Sites.
Index.

Nota biograficzna:

Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.

Okładka tylna:

100,000,000 people are tweeting. Get them talking about your product or service!
Twitter is the fastest–gro wing social networking service. Now it′s at the forefront of the customer experience, where customers sell to each other. This book, fully updated with new Twitter features and capabilities, is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse.
Twitter 101 — start here to learn how to sign up, create an account, write your business bio, and find people to follow
Planning your strategy — identify your market, decide how to offer value to your customers, and craft your message
Making it work — use tools such as HootSuite and TweetDeck to be more productive and measure your success with analytics
Tweet and retweet — learn the secrets of getting your followers to retweet your interesting, entertaining messages
Content them with content — humanize your tweets with quality content that develops your brand story and moves beyond selling
Dominate offline too — improve customer service, selectively promote deals, and become a thought leader in your industry
Be nice — make points with proper Twitter etiquette
Open the book and find:
How Twitter works to boost your business
Strategy details you should consider
Advice on finding your Twitter evangelists
Hints for writing tweets people want to read
How to use third–party Twitter applications
Twitter dos and don′ts
Tips on using Twitter keywords
Great marketing ideas from real Twitter users
Learn to:
Use Twitter to communicate with your customers
Maximize your Twitter presence with unique tools
Build your network and use it to spread your message
Measure your success