Affiliate Program Management: An Hour a Day

Launch, Manage, and Build a Successful Affiliate Marketing Program
A Step–by–Step Guide
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day–by–day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
Do crucial pre–launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
Set up competitive affiliate program terms
Launch the program and recruit affiliates into it
Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
You′ll also find:
Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies
Twenty–five ready–made affiliate program promotion ideas
Real–world case studies that illustrate successes to learn from and mistakes to avoid
Praise for Affiliate Program Management: An Hour a Day
"Well–written and completely comprehensive, this is a must–read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
—Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People′s Stuff Online
"It′s all here, from what to do a nd why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
—Jim Kukral, ten–year affiliate marketing veteran and author of Attention! This Book Will Make You Money
"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you′ll learn what not to do! This is a must–read."
—Scott Allan, VP of Marketing, LinkShare Corporation
"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
—Anita Campbell, CEO, Small Business Trends
"With clear explanations, plentiful real–world examples, and fantastic resource lists, this book is a comprehensive compendium of up–to–date knowledge from a leader in the field."
—Alicia Navarro, cofounder and CEO, Skimlinks

Spis treści:
Foreword.
Introduction.
Part I History, Terminology, and Introductory Remarks.
Chapter 1 Understanding Affiliate Marketing.
Chapter 2 Budget, Payments, and Related Considerations.
Part II Month 1: Pre–Launch Research and Analysis.
Chapter 3 Week 1: Perform Competitive Marketing Analysis.
Chapter 4 Week 2: Understanding Tracking and Reporting.
Chapter 5 Week 3: Evaluate Program Management Options.
Chapter 6 Week 4: Finalize Payment Models and Cookie Life.
Part III Month 2: Setting Your Affiliate Program Up.
Chapter 7 Week 1: Develop Creative Inventory.
Chapter 8 Week 2: Data Feeds, Coupons, and Plug–Ins.
Chapter 9 Week 3: Research and Develop Program Policies.
Chapter 10 Week 4: Final Brushstrokes.
Part IV Month 3: Program Launch and Affiliate Program Management.
Chapter 11 Week 1: Launch the Affiliate Program and Recruit.
Chapter 12 Week 2: Plan Your Affiliate Communicati on.
Chapter 13 Week 3: Program Management.
Chapter 14 Week 4: Affiliate Motivation.
Part V Month 4: Advanced Management and Analysis.
Chapter 15 Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates.
Chapter 16 Week 2: Master Affiliate Program Analytics and Optimization.
Chapter 17 Deadliest Mistakes to Avoid.
Chapter 18 Affiliate Program Promotion Ideas.
Glossary of Abbreviations.
Index.

Nota biograficzna:
Award–winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate management and consulting company. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (www.amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010. He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

Okładka tylna:
Launch, Manage, and Build a Successful Affiliate Marketing Program
A Step–by–Step Guide
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day–by–day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
Do crucial pre–launch research on various payment models, your co mpetition, and how best to set up tracking, reporting, and data feeds
Set up competitive affiliate program terms
Launch the program and recruit affiliates into it
Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
You′ll also find:
Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies
Twenty–five ready–made affiliate program promotion ideas
Real–world case studies that illustrate successes to learn from and mistakes to avoid
Praise for Affiliate Program Management: An Hour a Day
"Well–written and completely comprehensive, this is a must–read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
—Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People′s Stuff Online
"It′s all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
—Jim Kukral, ten–year affiliate marketing veteran and author of Attention! This Book Will Make You Money
"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you′ll learn what not to do! This is a must–read."
—Scott Allan, VP of Marketing, LinkShare Corporation
"This is the best affiliate marketing guide available. No one knows the field like Geno P russakov."
—Anita Campbell, CEO, Small Business Trends
"With clear explanations, plentiful real–world examples, and fantastic resource lists, this book is a comprehensive compendium of up–to–date knowledge from a leader in the field."
—Alicia Navarro, cofounder and CEO, Skimlinks