Google Analytics

With 2 billion sites on the Web, who′s looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what′s new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and apply Analytics results, even if you′re not a Web pro
See how other companies use Analytics data
Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking
Apply the information you′ll get from reports on traffic, visitors, content, site searches, and more
Drill down deeper with advanced techniques, tips, and hacks
Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.

Spis treści:
Introduction.
Part I Getting Started with Google Analytics.
Chapter 1 What’s New in Google Analytics.
Chapter 2 Why Analytics?
Chapter 3 Creating Your Analytics Account.
Chapter 4 The Settings Dashboard.
Chapter 5 Account Dashboard Basics.
Part II Analytics and Site Statistics: Concepts and Methods.
Chapter 6 E–commerce Concepts and Methods.
Chapter 7 Basic Metrics and Concepts.
Chapter 8 Setting Up E–commerce.
Part III Advanced Implementation.
Chapter 9 Advanced Dashboard Features.
Chapter 10 Filtering Analytics Data.
Chapter 11 Setting Goals.
Chapter 12 Funneling Visitors to Their Destination.
Chapter 13 Google AdWords Integration.
Chapter 14 Hacking Google Analytics.
Part IV The Reports.
Chapter 15 Analy zing Visitors.
Chapter 16 Traffic Sources.
Chapter 17 Content Overview.
Chapter 18 Site Search.
Chapter 19 Event Tracking.
Index.

Nota biograficzna:

Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager′s Journal, and others.
Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.
Mary E. Tyler is a professional technology journalist and a former Web and software developer.

Okładka tylna:
With 2 billion sites on the Web, who′s looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what′s new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and apply Analytics results, even if you′re not a Web pro
See how other companies use Analytics data
Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking
Apply the information you′ll get from reports on traffic, visitors, content, site searches, and more
Drill down deeper with advanced techniques, tips, and hacks
Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.