Starting an iPhone Application Business For Dummies

Making Everything Easier!
Starting an iPhone® Application Business for Dummies
Learn to:
Find your niche, develop a great idea, and build your brand
Develop a business model and revenue strategies for success
Build your development team from the ground up
Use marketing and pricing surveys, reviews, and blog marketing
Aaron Nicholson
Joel Elad
Damien Stolarz
Make money from your Phone app ideas with this easy–to–follow advice!
Got some great ideas for iPhone apps? Here′s how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!
What′s out there — test the business climate, learn about the development platform, and see how others have succeeded
The incredible iPhone — thoroughly understand its unique capabilities
Who′s your customer? — get a clear picture of the niche your apps can fill and learn to reach your customers
Make it sticky — find out what makes an app so appealing that users stick with it
Development dos and don′ts — learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal
Pricing peculiarities — examine revenue models, learn how to price your apps, and see how "free" can actually pay off
Get buzzy — build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements
Brand it — get tips on creating and reinforcing your brand image
Open the book and find:
How to get users to promote your app
What kinds of apps generate the most interest
How to protect your idea
Why you might want to give your app away
Tips on choosing your team
How to register as an Apple developer
Advice on estimating development costs
When to pay for advertising

Spis treści:
Introduction.
Part I: Surveying the Marketplace.
Chapter 1: The Wide, Wide World of iPhone App Development.
Chapter 2: Understanding the iPhone Platform.
Chapter 3: Pricing and Revenue Models.
Part II: Pinpointing the Business Offering.
Chapter 4: Coming Up with a Winning Idea.
Chapter 5: Leveraging Brands, Skills, and Content.
Chapter 6: Collaborating Internally and Externally.
Chapter 7: Sizing Up the Competition.
Part III: Lay the Groundwork.
Chapter 8: Registering with Apple.
Chapter 9: Understanding the Development Tools.
Chapter 10: Staffi ng Your Team.
Part IV: Assemble Your iPhone Application.
Chapter 11: Building Your Application Specifi cations.
Chapter 12: Assembling Your Development Team.
Chapter 13: Greenlighting the Budget.
Chapter 14: Managing the Development Process.
Part V: Market to the Masses.
Chapter 15: Capturing Free Publicity.
Chapter 16: Building the Buzz.
Chapter 17: Promoting Your App with Paid Advertising.
Chapter 18: Planning Your Next Project.
Part VI: The Part of Tens.
Chapter 19: Ten Traits of Highly Successful Applications.
Chapter 20: Ten Influential Review Sites.
Appendix.
Index.

Nota biograficzna:

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.
Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com.
Damien Stolarz has written books on technology topics from video blogging to car hacks.

Okładka tylna:

Making Everything Easier!
Starting an iPhone® Applic ation Business for Dummies
Learn to:
Find your niche, develop a great idea, and build your brand
Develop a business model and revenue strategies for success
Build your development team from the ground up
Use marketing and pricing surveys, reviews, and blog marketing
Aaron Nicholson
Joel Elad
Damien Stolarz
Make money from your Phone app ideas with this easy–to–follow advice!
Got some great ideas for iPhone apps? Here′s how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!
What′s out there — test the business climate, learn about the development platform, and see how others have succeeded
The incredible iPhone — thoroughly understand its unique capabilities
Who′s your customer? — get a clear picture of the niche your apps can fill and learn to reach your customers
Make it sticky — find out what makes an app so appealing that users stick with it
Development dos and don′ts — learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal
Pricing peculiarities — examine revenue models, learn how to price your apps, and see how "free" can actually pay off
Get buzzy — build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements
Brand it — get tips on creating and reinforcing your brand image
Open the book and find:
How to get users to promote your app
What kinds of apps generate the most interest
How to protect your idea
Why you might want to give your app away
Tips on choosi ng your team
How to register as an Apple developer
Advice on estimating development costs
When to pay for advertising