Web Analytics For Dummies

Covers free and fee–based analytics tools
Don′t miss another profitable opportunity — find out what works and what doesn′t
Are you getting a decent return on the time and money you put into your Web site? Let this easy–to–follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site′s profitability without boosting your budget.
Understand Web analytics lingo
Find out what visitors do at your site
Measure metrics that matter most
Spot where your traffic comes from
Reduce shopping cart abandonment

Spis treści:
Introduction.
Part I: Getting Started with Web Analytics.
Chapter 1: Understanding Web Analytics.
Chapter 2: Steering Clear of Common Terminology Confusion.
Chapter 3: Getting Your Hands Dirty with Web Data.
Part II: Choosing the Right Web Analytics Solution.
Chapter 4: Web Analytics Tools You Can Use.
Chapter 5: Investing in Web Analytics Tools.
Chapter 6: Discovering Niche Solutions.
Part III: Searching for Statistical Treasure.
Chapter 7: Taking Out the Trash.
Chapter 8: Reviewing Site Referrers.
Chapter 9: Getting to Know Your Visitors.
Chapter 10: Identifying Your Most Important Pages.
Chapter 11: Key Performance Indicators Insights.
Part IV: Knowledge Is Power — Making Analytics Work for You.
Chapter 12: Sifting through Search Data.
Chapter 13: Increasing Web Site Visibility.
Chapter 14: Revisiting Your Online Advertising Strategy.
Chapter 15: Chronicling Your Web Analytics History.
Chapter 16: Fine–Tuning Your Web Site.
Part V: The Part of Tens.
Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls.
Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E–Busines s.
Chapter 19: Ten Web Analytics Best Practices.
Appendix: Web Analytics Glossary.
Index.

Nota biograficzna:
Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e–commerce journalist and the weekly analytics columnist for newsfactor.com.

Okładka tylna:
Covers free and fee–based analytics tools
Don′t miss another profitable opportunity — find out what works and what doesn′t
Are you getting a decent return on the time and money you put into your Web site? Let this easy–to–follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site′s profitability without boosting your budget.
Understand Web analytics lingo
Find out what visitors do at your site
Measure metrics that matter most
Spot where your traffic comes from
Reduce shopping cart abandonment