E-Health Two-Sided Markets: Implementation and Business Models

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.

This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.

This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.

Presents guidelines that can be used as examples of pros and cons in two-side marketsProvides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementationIncludes examples of business models applied in two-side markets, diminishing external effects and failures

Part I: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators 1. Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators

Part II: Usability and Design 2. Patient Safety and Health Information Technology: Platforms That Led to the Emergence of a Two-Sided Market 3. Usability of Healthcare Information Technology: Barrier to the Exchange of Health Information in the Two-Sided E-Health Market? 4. Inclusive Design in Ecosystems

Part III: Safety and Privacy 5. Privacy, Trust and Security in Two-Sided Markets

Part IV: Implementation and Introduction of Technologies 6. Sustainable and Viable Introduction of Tele-Technologies in Healthcare: A Partial Two-Sided Market Approach 7. Implementation and Evaluation of E-Health Ecosystems in Two-Sided Markets 8. HIT Implementation and Coordinated Care Delivery from the Perspective of Multisided Markets

Part V: Business Models 9. Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models 10. Business Models in Two-Sided Markets (Analysis of Potential Payments and Reimbursement Models That Can Be Used)

Part VI: The Future of the Area 11. The Future of Two-Sided E-Health Markets