Social Media: The Academic Library Perspective

Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library.

Author Biography: Nina Verishagen is Marketing Librarian at Saskatchewan Polytechnic in Canada. She has significant experience in library marketing and communication in the academic setting, focusing on building up library social presence. Previously, Nina has written about Twitter and its uses in academic libraries.

Part I The Social Media Landscape at the 1. How to Assess Students' Social Media Preferences: A Comparison at Two Academic Institutions Dan Sich and Mark Aaron Polger 2. Social Media Committees: Sharing the Library's Voice Alejandra Nann and Nina Verishagen 3. The Right Social Media Platform for Your Library Morgan Swan 4. Social Media Best Practices: Implementing Guidelines for Disability and Copyright Sarah Christensen and J.J. Pionke 5. Using Scheduling Apps to Streamline a Social Media Workflow Samantha Paul and Michael Holt Part II Tried and Tested by Librarians: Social Media Case Studies 6. Instagram Case Study 1: Using Instagram to Engage Students During Library Orientation Katie Hutchison and Stephanie Henderson Case Study 2: Enhancing Your Instagram Following Through Interdepartmental Collaboration Jen Park and Steve Fowler Case Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student Workers Laura Wilson Case Study 4: Are We Failing at Instagram? Matthew Blaine and Jacalyn Kremer 7. Twitter Case Study 1: Tweeting to Success: Managing an Academic Library's Twitter Campaign to Enhance User Engagement Emy N. Decker Case Study 2: Drop Everything and Tweet: Building Community on Your Campus Joanna Ewing, Amber Wilson and Karen Pruneda Case Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare's LibAnswers Sheeji Kathuria and Amanda Clay Powers Case Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag Campaign Emily Jack 8. Facebook Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook's Mis(sed)connection Dana Hettich and Becca Billings Case Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 Months Nina Verishagen and Ann Liang Case Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook Marketing Molly Marcusse 9. YouTube Case Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So Well Dan Sich Case Study 2: Show Me: Getting YouTube Videos to Your Students Through SEO Lauren Valentino Bryant 10. Snapchat Case Study 1: Snapchat in Academic Libraries: We Ain't Afraid of No Ghost Nicole Maddock, Monica Fazekas and Kevin Tanner Case Study 2: Snap to It: Reaching Users Where They Are With Snapchat Geofilters Laura MacLeod Mulligan and Alexander S. Di Iorio 11. Pinterest Case Study 1: Extending the Library's Presence Into the Virtual Space Using Pinterest Brandy R. Horne