Influencer Marketing For Dummies

Learn to:

Find influencers: it′s not just a numbers game or a "who′s who" of social media Engage with influencers once you′ve found them Recognize the best practices of influencer marketing and outreach

The easy way to get "in" with influencer marketing

Want to market to those who rock social media in order to grow your brand? With the help of this soup–to–nuts guide, you′ll discover how to launch a successful influencer marketing campaign, engage with influencers in an effective way, connect with customers, and encourage organic and authentic sharing about your brand.

Get a lay of the land find out how getting sponsored content from influential online personalities can grow your brand and your bottom line And the award for best influencer goes to discover why it′s almost always a safe bet to start with female influencers after all, they rule household, social media, and social trends The new rules of engagement approach influencers with irresistible offers, enter into mutually agreeable relationships, ensure great results, and compensate influencers the right way Find your niche find influencers in every corner of the Internet, from popular bloggers and Instagrammers to trendy Twitterers and Facebookers and everyone in between

Open the book and find:

What influencer marketing is and how it can help your business How to work with influencers on any social media platform like a pro What you need to know about hiring a social influencer agency The six "secrets" to influencer marketing success Case studies that showcase influencer marketing done right How to avoid common mistakes

Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. Cat Lincoln is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in–demand speaker, presenting on social media strategy and leadership. Stefania Pomponi is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales/business development, inking key partnerships, and leading corporate communications and PR efforts.