Time for a Model Change

The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. In economic and social terms alike, its products have had a fundamental impact on modern society - for better and worse. Yet the industry has found it hard to adjust to recent challenges and is no longer much valued by the capital markets. It is riven with internal contradictions that inhibit reform, and faces a stark choice between years of strife or radical change. This book is a wake-up call for those who work in the automotive business. It highlights the challenges and opportunities that exist for managers, legislators, financial institutions and potential industry entrants. Most of all, it gives us all cause to reflect on the value of our mobility, today and tomorrow.

Spis treści:
1. From automania to maturity, in the main markets at least
2. The problems that can be fixed, dealing with noxious emissions, traffic accidents and congestion
3. The global resource challenges, energy and space
4. A global industry, the changing international order
5. The supplier industry, the catalyst for the profound changes to come
6. The downstream sales and service sector, the coming revolution
7. When the numbers dont add up, an industry that doesnt earn its keep
8. Choosing a future for the automotive industry
9. Time for a model change.