Consulting For Dummies

The latest on using the Internet to market your services
The fun and easy way to make a name for yourself in this lucrative career field
So you want to be a consultant? This practical, friendly guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You get expert tips on setting fees, keeping track of time and money, and building business with new clients.
Discover how to:Start a successful consulting business
Build partnerships with clients
Handle financial and legal issues
Make great presentations
Negotiate contracts
Promote your business

Spis treści:
Introduction.
Part I: So You Want to Be a Consultant.
Chapter 1: Introducing the Wonderful World of Consulting.
Chapter 2: Determining Whether Consulting Is Right for You.
Chapter 3: Taking the Plunge into Consulting (Or at Least Getting Your Feet Wet).
Part II: Getting Your Consulting Business Off the Ground.
Chapter 4: Setting Up Your Consulting Firm.
Chapter 5: Getting a Grip on Legalities, Finances, and Ethics.
Chapter 6: Setting Your Fees.
Part III: The Short Course in Consulting.
Chapter 7: Defining the Problem and Writing a Winning Proposal.
Chapter 8: Collecting the Client Data You Need.
Chapter 9: Problem–Solving and Developing Recommendations.
Chapter 10: Tell It Like It Is: Presenting Your Recommendations.
Chapter 11: Implementation: Making Your Prescriptions Stick.
Part IV: Selling Your Consulting Services.
Chapter 12: The ABCs of Selling.
Chapter 13: Getting the Word Out: Promoting Your Business.
Chapter 14: Building Business and Referrals through Current Clients.
Chapter 15: Building Business with New Clients.
Part V: Taking Care of Business.
Chapter 16: Contracting for Business: It’s a Deal!
Chapter 17: Keeping Track of Your Time and Money.
Chapter 18: Communicating Your Way to Success.
Chapter 19: Troubleshooting Common Consulting Issues.
Part VI: Taking Your Consulting Business to the Next Level.
Chapter 20: Building on Your Success.
Chapter 21: Advanced Pricing Strategies.
Chapter 22: Enhancing Your Image and Reputation.
Part VII: The Part of Tens.
Chapter 23: Ten Ways to Improve Your Cash Flow.
Chapter 24: Ten Effective Marketing Strategies for New Business.
Chapter 25: Ten Ways to Build Business with a Client.
Index.

Nota biograficzna:
Bob Nelson (San Diego, CA) is founder and president of Nelson Motivation, Inc., a management training and consulting firm based in San Diego, California. As a practicing manager and a best–selling author, he is an internationally recognized expert in the areas of employee recognition, rewards, motivation, morale, retention, productivity, and management. He is author of the bestselling book 1001 Ways to Reward Employees (Workman) — which has sold over 1.5 million copies worldwide — and coauthor of the best–selling book Managing For Dummies, 2nd Edition, with Peter Economy (Wiley), as well as 18 other books on management and motivation.
Bob has been featured extensively in the media, including television appearances on CNN, CNBC, PBS, and MSNBC; radio appearances on NPR, USA Radio Network and the Business News Network; and print appearances in the New York Times, the Wall Street Journal, the Washington Post, and many more. He writes a weekly column for American City Business Journals and a monthly column for Corporate Meetings & Incentives, among others.
Dr. Nelson received his PhD in management from The Peter F. Drucker Graduate Management Center of Claremont Graduate Univers ity in suburban Los Angeles, and received his MBA in organizational behavior from The University of California at Berkeley. For more information on products and services offered by Nelson Motivation, Inc. — including speaking or consulting services — call 800–575–5521. Visit Bob at his Web site: www.nelsonmotivation.com.
Peter Economy (La Jolla, CA) is a freelance business writer and publishing consultant who is associate editor of the Apex award–winning magazine Leader to Leader, and coauthor of the best–selling book Managing For Dummies, 2nd Edition, with Bob Nelson (Wiley), Giving Back with Bert Berkley (Wiley), The SAIC Solution with J. Robert Beyster (Wiley), as well as the author or coauthor of more than 30 other books on a wide variety of business and other topics. Visit Peter at his Web site: www.petereconomy.com and be sure to check out his Free Book Project at: www.booksforfree.org.

Okładka tylna:
The latest on using the Internet to market your services
The fun and easy way to make a name for yourself in this lucrative career field
So you want to be a consultant? This practical, friendly guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You get expert tips on setting fees, keeping track of time and money, and building business with new clients.
Discover how to:Start a successful consulting business
Build partnerships with clients
Handle financial and legal issues
Make great presentations
Negotiate contracts
Promote your business