Lobbying in the new Europe: Successful representation of interests after the Treaty of Lisbon

Lobbing in the new Europe
On 1 December 2009, after considerable delay, the Treaty of Liston became effective and now provides the EU with a new primary law framework. The Treaty of Lisbon has further augmented the executive influences of Europe through its associated increased authority and significance.
Despite this, the European procedures and processes seem to be unclear and inaccessible to many company leaders. The possibilities and opportunities for a EU single market, with about 500 million consumers, are only partly perceived. A deeper understanding of the political decision–making process and strong representation of own interests in the “European capital”, Brussels, any be the key to success for a company.
“Lobbing in the new Europe”, by Dr Klemens Joos, takes this back–ground and aims to enable a better understanding of “Brussels’ activities” and to provide insight into a very complex, but multi–faceted and interesting service. It is designed as a practical tool for decision makers and company managers in particular. Numerous graphic illustrations and tables clarify the presentation.
The main topics addressed are the characteristics of interest representation at European level in the light of the innovations brought on by the Treaty of Lisbon, the presentation of the practical “tools” of a lobbyist and finally, remarks on the strategic positioning of a company vis–à–vis the European executive and legislative decision makers.

Spis treści:
Preface.
List of Figures and Tables.
Part 1 Lobbying – its function and legitimisation.
A. Lobbying: concepts and definitions.
B. The democratic legitimisation for lobbying.
C. The function of lobbying for businesses.
D. Part 1 Executive summary.
Part 2 Lobbying – far more than just ad hoc communication.
A. Lobbying as an early wa rning system: identifying issues and trends.
B. Lobbying as a long–term project: a structural approach to decision–making processes.
C. Lobbying as political crisis management: “emergency intervention”.
D. Part 2 Executive summary.
Part 3 The European Union political system and the specifics of lobbying at a European level.
A. A brief history of European integration.
B. The political system of the EU.
C. Lobbying in a 27–state Europe.
D. Part 3 Executive summary.
Part 4 Lobbying at European Union institutions – framework and approaches.
A. The basis of legislation in the EU post–Lisbon.
B. Lobbying at the Council of the European Union (Council of Ministers).
C. Lobbying at the European Commission.
D. Lobbying at the European Parliament.
E. Lobbying at the Committee of the Regions and the Economic and Social Committee.
F. Part 4 Executive summary.
Part 5 Methods and tools for targeted lobbying in the EU.
A. General points (issues and trends).
B. Structural tools.
C. Processual tools.
D. Implementation in practice: a comprehensive model for structuring effective and efficient lobbying.
E. The personal profile of a lobbyist.
F. Part 5 Executive summary.
Part 6 Case study.
A. Starting point: awareness of an ongoing EU legislative procedure.
B. Step 1: developing content objectives and assessing political feasibility.
C. Step 2: processual situation analysis and strategic planning.
D. Step 3: drafting and submitting a white paper to previously determined recipients in the legislature and executive.
E. Steps 4 and 5: supplementing the white paper and following the decision–making process in the legislature and executive.
F. Result: achievement of objectives.
Part 7 Lobbying in the EU and the USA “K Street” – a model for Brussels?
A. The political system of the USA.
B. Lobbying in the USA.
C. Lobbying methods in the EU and the USA.
D. Conclusion: the USA – showing the way for EU lobbying?
E. Part 7 Executive summary.
Bibliography.
Endnotes.

Nota biograficzna:
Dr Klemens Joos studied business administration at the Ludwig Maximilian University in Munich from 1988 to 1992. Concurrently he was the personal assistant to a member of the European Parliament. It was during this time that he formed the idea to establish EUTOP International in 1990, which has been representing the interests of private companies and organizations to the institutions of the European Union and its Member States since then. On the completion of his studies, Klemens Joos went on to write his doctorate through the Faculty of Business Administration at the Ludwig Maximilian University in Munich in 1997. In his doctoral theses he examined the economic and business determinants for representing the interests of companies at the level of the European Union. He developed a fundamental model based on the organizational science approach to effective and efficient representation of the interests of companies with the institutions of the EU. Furthermore, Dr Klemens Joos is the author and editor of numerous other publications on EU–related topics
EUTOP International, based in Munich and Berlin, has a subsidiary in Brussels and representative offices in London, Paris, Vienna, Tokyo, Beijing and New York.

Okładka tylna:
Lobbing in the new Europe
On 1 December 2009, after considerable delay, the Treaty of Liston became effective and now provides the EU with a new primary law framework. The Treaty of Lisbon has further augmented the executive influences of Europe through its associated increased authority and significance.
Despite this, the European procedures and processes seem to be unclear and inaccessible to many company leaders. The possibilities and opportunities for a EU singl e market, with about 500 million consumers, are only partly perceived. A deeper understanding of the political decision–making process and strong representation of own interests in the “European capital”, Brussels, any be the key to success for a company.
“Lobbing in the new Europe”, by Dr Klemens Joos, takes this back–ground and aims to enable a better understanding of “Brussels’ activities” and to provide insight into a very complex, but multi–faceted and interesting service. It is designed as a practical tool for decision makers and company managers in particular. Numerous graphic illustrations and tables clarify the presentation.
The main topics addressed are the characteristics of interest representation at European level in the light of the innovations brought on by the Treaty of Lisbon, the presentation of the practical “tools” of a lobbyist and finally, remarks on the strategic positioning of a company vis–à–vis the European executive and legislative decision makers.