The Globalization of Chinese Business

The main theme of the book is the globalisation of China’s markets and Chinese business management in the context of ongoing reform at home and the country’s growing global economic role. The Globalisation of Chinese Business includes contributions relating to a wide range of manufacturing and service sectors, encompassing such areas as foreign investment, state and private enterprise, human resource management, consumer culture and advertising, financial markets and healthcare. Following an introduction by the editor there are four sections, the first focused on the globalisation of Chinese management and the second on the evolution of Chinese management. The remaining sections contain chapters on China’s growing service sector, growing markets and competition, and healthcare system reform. An epilogue by the editor in the remaining section concludes.

Covers a range of managerial issues relating to both manufacturing and services in China in the context of ongoing managerial reformDiscusses the corporate strategies of both Chinese and foreign companiesExamines the targeting of Chinese and global marketsDetails the globalisation of Chinese business management

Part 1: The Evolution of Chinese Management 1. The Real Leap Forward: China’s R&D and innovation strategy 2. ‘With a little help from the state’: endogenous and exogenous dynamics in China’s cluster economy 3. State-owned versus private enterprises in China: adoption of modern HRM practices 4. The influence of family control on business performance and financial structure: a matched pair investigation of listed companies in China 5. Internationalisation strategies of medium-size multinational firms: when size matters in Chinese markets 6. Transfer of HRM practices in French multinational companies: the case of French subsidiaries in China 7. How risky is China’s red capitalism? Restructuring in the Chinese financial services sector

Part 2: China’s Growing Services Sector 8. The effects of the global financial crisis on the Shanghai stock market 9. Chinese healthcare system reforms and household saving patterns: some stylised facts 10. China’s growing consumer culture: implications for marketing strategy 11. Country-of-origin effects on Chinese consumption of branded foreign products 12. Advertising in the luxury sector in China: standardisation or adaptation? A comparison between China and Italy 13. Asian growing markets and competition: evidence in the Chinese wine market