Website Visibility: The Theory and Practice of Improving Rankings

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.

Written by a well-respected academic and practitioner in the field of search enginesProvides practical and real-world guidance for real-world situationsBased on actual research in the field, which is often used to confirm or refute beliefs in the industry