Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost–effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.

Spis treści:
1. Why HRD Professionals Must Be Marketing Oriented
2. Placing the Organization′s Needs First: Meeting Expectations for HRD
3. Generating Interest and Participation in Training
4. Initiating a Strategic Marketing Plan for HRD: The First Steps
5. Market Research and Segmentation: Offering the Right Program at the Right Time
6. Setting Program Prioroties and Allocating Limited Sources
7. Weighing the Costs and Benefits of Proposed Programs
8. Raising the Visibility of HRD Within the Organization
9. Communicating the Values and Benefits of HRD Persuasively
10. Putting Plans into Action: Sixteen Steps for Marketing HRD Successfully

Okładka tylna:
Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost–effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.