Power Performance: Multimedia Storytelling for Journalism and Public Relations

With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book available for professionals and students interested primarily in transmitting news and information on–camera in multi–media formats, rather than working behind the scenes. Writing, reporting, and producing skills are examined specifically in terms of their application to effective communication with the viewing audience of both traditional and new media.  A guide to storytelling skills for journalism and public relations in multiple media platforms, including print, broadcast, and the web, this book offers invaluable behind–the–scenes insights and profiles of leading multimedia journalists and public relations practitioners. Practical advice is offered on how to put presentation skills to work and the key ethical issues are addressed. This book will appeal to working professionals seeking to enhance their skills, students, citizen journalists and anyone interested in breaking in to on–camera journalism and public relations.

About the Authors. Foreword by Lester Holt, NBC News/MSNBC. Introduction. 1 The Role of the Storyteller. Profile: Brian Williams, NBC News. Resource: IJPC.org, The Image of the Journalist in Popular Culture. 2 Reporting Stories across Media. Profile: Linda Hurtado, WFTS–TV. Profile: Casey Cora, http://oakpark.patch.com. 3 Writing the Story for Print and the Web. Profile: J.R. Raphael, Contributing Editor, PC World . Profile: Eric Deggans, St. Petersburg Times and tampabay.com. 4 Video Storytelling on the Air and on the Web. Profile: Joe Little, KGTV–TV San Diego. Profile: Jessica Yellin, TV Reporter, CNN. 5 Presenting the Story on Camera, on Air, and Online. Profile: Poppy Harlow, CNNMoney.com. Profile: Owen J. Michael, KABC–TV. 6 Practicing Public Relations in a Multimedia World. Profile: James Lee, Lee Strategy Group. Profile: Ann Kellan, Intermedia Marketing & Production, Atlanta. 7 Ethical Journalism in Multicultural Media. Profile: Corey Flintoff, National Public Radio, www.npr.org. Profile: Frenita Buddy, Hope Channel. 8 Putting Your Skills to Work. Profile: Kris Van Cleave, WJLA–TV. Profile: Lila King, Senior Producer, CNN.com. Index.

Tony Silvia is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include Global News: Perspectives on the Information Age (Wiley–Blackwell, 2001). Terry Anzur is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award–winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.

"I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience." (Blog Business World, 24 September 2011)