Critical Media Studies: An Introduction

Critical Media Studies: An Introduction is a comprehensive survey of critical perspectives for understanding and assessing the personal and social functions of media. Written in an accessible and engaging style, each of the book’s eleven chapters covers media analysis from a different point of view, organized according to its emphasis on media industries, messages, and audiences. Rather than treating any single approach to media as the correct one, Critical Media Studies illustrates that different perspectives yield different insights, and encourages critics to develop facility with multiple perspectives. The book combines the best of well–tested theory with cutting–edge scholarship on the media.

Spis treści:
A Shout Out!
1. Introducing Critical Media Studies.
Part I: Media Industries: Marxist, Organizational, and Pragmatic Perspectives.
2. Marxist Analysis.
3. Organizational Analysis.
4. Pragmatic Analysis.
Part II:Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives.
5. Rhetorical Analysis.
6. Cultural Analysis.
7. Psychoanalytic Analysis.
8. Feminist Analysis.
9. Queer Analysis.
Part III:Media Audiences: Reception, Erotic, and Ecological Perspectives.
10. Reception Analysis.
11. Erotic Analysis.
12. Ecological Analysis.
13. Conclusion: the Partial Pachyderm.
Glossary.
Index.

Nota biograficzna:
Brian L. Ott is Professor of Media Studies at Colorado State University. His previous books include The Small Screen: How Television Equips Us to Live in the Information Age (Blackwell, 2007) and a co–edited volume titled, It’s Not TV: Watching HBO in the Post–Television Era (Routledge, 2008).
Robert L. Mack received his Master of Arts in Communication Studies from Colorado State University in 2009.

Okładka tylna:
Critical Media Studies: An Introduction is a comprehensive survey of critical perspectives for understanding and assessing the personal and social functions of media. Written in an accessible and engaging style, each of the book’s eleven chapters covers media analysis from a different point of view, organized according to its emphasis on media industries, messages, and audiences. Rather than treating any single approach to media as the correct one, Critical Media Studies illustrates that different perspectives yield different insights, and encourages critics to develop facility with multiple perspectives. The book combines the best of well–tested theory with cutting–edge scholarship on the media.