International Strategy: Context, Concepts and Implications

This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis′ new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision–maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is not an international business text, or ′everything you need to know about doing business abroad′, but a much–needed guide to the generic strategic issues that arise when firms compete internationally.

Spis treści:
TABLE OF CONTENTS.
The course provides background to the study of international competition and explains why we need a separate course on international strategy. The emphasis is on the differences that are introduced into strategic decision–making when we shift from the purely domestic to an international arena..
The three key differences between domestic and international competition are:

The heterogeneity of markets in which companies are involved
The volatility of economic conditions that firms face
The increased scale of activities that is fostered by global participation.
Together these phenomena create tensions and tradeoffs along dour key dimensions: which product to offer around the world, which countries in which to compete, where to locate various activities, and how to organise the firm worldwide..
PAGE.
PREFACE 3.
CHAPTER 1 MOTIVATION : WHAT’S DIFFERENT ABOUT 6.
INTERNATIONAL STRATEGY?.
CHAPTER 2 THE GLOBALISATION CONTEXT: THE DRIVERS,.
EXTENT, AND EVOLUTION OF GLOBALISATION,.
AND THE DEBATE OVER ITS IMPLI CATIONS.
CHAPTER 3 GENERIC INTERNATIONAL STRATEGIES 43.
CHAPTER 4 WHICH PRODUCT? 68.
CHAPTER 5 WHAT COUNTRIES? 74.
CHAPTER 6 WHERE LOCATE? 81.
CHAPTER 7 HOW ORGANISE? 89.
CHAPTER 8 IS THERE ONE BEST STRATEGY? 96.


Nota biograficzna:
For the past eighteen years David J. Collis has been a professor at the Harvard Business School, where he continues to teach and chair Executive Education programs, and the Yale University, School of Management and Columbia Business School. He is currently the MBA Class of 1958 Senior Lecturer in the Strategy group at the Harvard Business School, having previously completed five years as the Frederick Frank adjunct Professor of International Business Administration at the Yale School of Management. He is an expert on corporate strategy and global competition, and his work has been frequently published in the Harvard Business Review, Academy of Management Journal, Strategic Management Journal, European Management Journal.

Okładka tylna:
This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis′ new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision–maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is not an international business text, or ′everything you need to know about doing business abroad′, but a much–needed guide to the generic strategic issues that arise when firms compete internationally.