Blunders in International Business

Now in its fourth edition, Blunders in International Business is significantly updated and revised, and full of interesting anecdotes, including dozens of new international business blunders.
We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.
In this new edition several well–known blunders from previous editions have been replaced in order to update the lessons learned. Expanded, but conserving its well–liked, concise format, it also includes more than fifty new international business blunders, featuring well–known corporations such as American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.

Spis treści:
Preface.
1. Introduction.
The Role of Culture.
The Role of Communication.
Structure.
2. Production.
Location/Layout.
Product.
Package.
Color.
Summary.
3. Names.
Product Names.
Company Names.
Summary.
4. Marketing.
Promotions.
Pricing.
Summary.
5. Translation.
Carelessness.
Multiple Meanings.
Idioms.
Summary.
6. Management.
Cultural Differences.
Labor Relations.
Summary.
7. Strategic Management.
Entry Mode.
Supply Problems.
Complex Problems.
Additional Mistakes.
Summary.
8. Other Areas of International Business.
Legal.
Finance.
Market Research.
Summary.
9. Lessons Learned.
Adaptation.
Nationalism.
Promotion.
Translation.
Market Research.
Conclusion.
Notes.Index of Companies.
Index of Places.
Index of Products

Nota biograficzna:

David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books – including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.

Okładka tylna:
Now in its fourth edition, Blunders in International Business is significantly updated and revised, and full of interesting anecdotes, including dozens of new international business blunders.
We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.
In this new edition several well–known blunders from previous editions have been replaced in order to update the lessons learned. Expanded, but conserving its well–liked, concise format, it also includes more than fifty new international business blunders, featuring well–known corporations such as American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.