Re–reading Popular Culture

Re–reading Popular Culture is a key guide to understanding the meanings and value of popular culture today. It explores the theme of cultural citizenship by combining textual analysis and media reception theory to analyze popular culture. It includes such contemporary issues as the rewriting of masculinity after the success of feminism, and the layers of meaning in semi–public and private talk of multiculturalism and ethnicity.
Joke Hermes tackles a variety of media forms and texts, including sports, detective fiction and police series, and children’s television and games. This is a fascinating and illuminating study of popular culture and its audience.

Spis treści:
Preface and Acknowledgments.
Introduction Popular culture/cultural citizenship.
1 Ethnicity, football and the nation.
2 Negotiating global popular culture.
3 Conservative feminism and the detective novel.
4 Masculinity and the merits of textual analysis as part of an audience study.
5 Critical viewership.
6 Children and media.
7 Popular culture: a modern and a postmodern genealogy.
Concluding remarks.
References.
Index

Nota biograficzna:
Joke Hermes is Lecturer in the Department of Media and Culture at the University of Amsterdam. She is the author of Reading Women’s Magazines (1995) and co–editor of Public Places, Popular Issues (1998).

Okładka tylna:
Re–reading Popular Culture is a key guide to understanding the meanings and value of popular culture today. It explores the theme of cultural citizenship by combining textual analysis and media reception theory to analyze popular culture. It includes such contemporary issues as the rewriting of masculinity after the success of feminism, and the layers of meaning in semi–public and private talk of multiculturalism and ethnicity.
Joke Hermes tackles a variety of media forms and texts , including sports, detective fiction and police series, and children’s television and games. This is a fascinating and illuminating study of popular culture and its audience.