Doing Social Psychology Research

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. Each chapter describes a particular method and shows how it can be applied to a research question. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Both qualitative and quantitative methods of analysis are detailed where appropriate. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Throughout, step–by–step exercises for students and notes for course leaders support the teaching and learning process.

Spis treści:
List of Contributors.
1. Introduction: Approaches To Data Collection And Data Analysis. (Glynis M. Breakwell).
2. Experimental Research Designs. (Lorne Hulbert).
3. Measuring Optimistic Bias. (Chris Fife–Schaw And Julie Barnett).
4. A Quasi–Experimental Study Of Stereotyping. (Adam Rutland).
5. The Design And Analysis Of Quasi–Experimental Field Research. (Eamonn Ferguson And Peter Bibby).
6. The Impact Of Social Value Orientation On Decision–Making In Social Dilemmas: A Survey Exercise. (Mark Van Vugt And Richard H. Gramzow).
7. On Using Questionnaires To Measure Attitudes. (Geoffrey Haddock).
8. Modelling Identity Motives Using Multilevel Regression. (Vivian L. Vignoles).
9. The Analysis Of Equivocation In Political Interviews. (Peter Bull).
10. Interpretative Phenomenological Analysis. (Jonathan A. Smith And Mike Osborn).
11. Cognitive Mapping Generating Theories Of Psychological Phenomena From Verbal Accounts And Presenting Them Diagrammatically. (Tom Farsides).
12. The Multiple Sorting Procedure. (Julie Barnett).
13. The Laddering Technique. (Susan Miles And Gene Rowe).
14. Focus Groups. (Sue Wilkinson).
Ind ex.

Nota biograficzna:
Glynis M. Breakwell is Vice–Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife–Shaw, 1999).

Okładka tylna:
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. Each chapter describes a particular method and shows how it can be applied to a research question. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Both qualitative and quantitative methods of analysis are detailed where appropriate. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Throughout, step–by–step exercises for students and notes for course leaders support the teaching and learning process.