Organizations Dont Tweet, People Do: A Managers Guide to the Social Web

"Euan has not only been there and done it, he has also thought profoundly about it. Highly recommended." – Dave Snowden Chief Scientific Officer, Cognitive Edge

"Euan is one of the first, best and brightest minds on board the cluetrain. What′s more, he gives as many clues as he gets. I don′t know anybody with more clarity or foresight about what′s Going On in the networked world." – Doc Searls Author of The Cluetrain Manifesto

"Euan has a knack for brining clarity and cohesion to the disparate elements of what we broadly term social collaboration. He is a pioneer." – Stephen Collesano Ph.D. – Senior Vice President, Global Research, ACE Group

"Euan Semple is the most pioneering, visionary thinker of our times and probably the very best at explaining the web in ways we can all understand. This refreshing book makes his thoughts and insights available to all. An inspiring, must–reader for anyone serious about doing business in today′s world." – Nick Crawford Social Business Strategist, Bupa

"If you want to understand the forces that have the potential to transform businesses, and the way we all work – read this book." – Matthew Hanwell HR Director, Communities and Social Media, Nokia

"One of the best minds in the world just to be around Highly recommended." – Thomas Power Founder and CEO, Ecademy

"In this easy–to–read yet insightful book, Euan invites readers to have a dance with him, to learn, practice and submerge ourselves in the steps to make 2.0 work." – Dr. Bonnie Cheuk Director, Global Head of Knowledge & Collaboration Citi

Foreword by Andrew McAfee ix

Introduction 1

1. We All Need to Grow Up 5

2. Ten Steps to Success with Technology 9

3. The Ultimate in Democracy 15

4. Leaving a Trace 21

5. Evolution on Steroids 27

6. Writing Ourselves into Existence 33

7. Literacy Re–discovered 39

8. Mass Illiteracy 45

9. Stating the Obvious 51

10. Volume Control on Mob Rule 57

11. Dealing with a Boss Who Doesn t Get It 63

12. The More You Give the More You Get 69

13. Ooh, That s Interesting 73

14. The Network of Networks 79

15. Real Leaders Have Followers 85

16. Real Friends 91

17. Too Much of a Good Thing 97

18. Globally Distributed Conversations 103

19. Conversations Can Only Take Place Between Equals 109

20. Management by Being Interested 115

21. Asking the Right Questions 123

22. The Meaning of True Collaboration 129

23. War of the Worlds 135

24. The Inside is Becoming the Outside 141

25. Your Staff are Your Best Advocates 145

26. Creatively Messy 151

27. Innovation and the Forces of Disruption 157

28. No Such Thing as Conscripts 163

29. Heading into the Great Unknown 169

30. Be Strategically Tactical 175

31. Back to Front ROI 181

32. The Price of Pomposity 187

33. Managing the Mess 193

34. We Need More Rubbish 199

35. Lines in the Sand 205

36. Small Pieces Loosely Joined 211

37. Unleash Your Trojan Mice 217

38. Don t Feed the Trolls 223

39. When the Shit Hits the Fan 229

40. Crisis Management 235

41. The Best Way to be Safe is to be Open 241

42. Radical Transparency 247

43. The Revolution is Within 253

44. It s Your Party . . . 257

45. A Final Word 263

A Note About Technology 267

Reading List 271

About Euan Semple 273

Index 275

Euan Semple is one of the few people in the world who can turn the complex world of the social web into something we can understand. And , at the same time, learn how to get the most from it.

Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisation such as Nokia, The World Bank and NATO.

He is a one–man digital upgrade option for us all to download.

This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, and interaction. he is a maser story–teller who offers a host of practical tales about how this new world can work for real people in the real world.