Inbound Selling: How to Change the Way You Sell to Match How People Buy

PRAISE FOR INBOUND SELLING

"Brian has delivered a book that is at once strategic but also highly tactical a ′two–step′ that most sales books struggle to deliver. While he grounds his work in a high–level, strategic discussion of the massive changes we′re seeing in the customer buying environment, he manages to couple this with an incredibly practical set of guidance for how sales reps, managers, and leaders should adapt their approaches in light of these changes. I highly recommend it."
MATTHEW DIXON, co–author of The Challenger Sale and The Challenger Customer, senior partner, Korn Ferry Hay Group

"Inbound Selling weaves Signorelli′s personal narrative as a leading sales rep and sales manager throughout an actionable playbook for executing an ′inbound sales′ process. The book clearly illustrates a step–by–step guide for engaging inbound leads and provides an invaluable starting point for building an inbound sales organization."
DANIELLE HERZBERG, head of SMB Sales, Slack

"Sales books are a dime a dozen. Most are uninspired and full of the same platitudes we have heard a million times before, just with a different spin and repackaged ′methodology′. A select few are inspirational and unique, and even fewer provide real tactical insights a salesperson can apply to their day to day and long–term career. This is one of those books."
SAM BELT, sales professional and inbound seller, HubSpot

"This is a must read for anyone in sales or thinking about becoming a sales professional! Brian lays out the step by step how to master inbound sales with practical examples and real–life tales of starting from the very beginning."
JILL FRATIANNE, sales professional, inbound seller and entrepreneur

"Brian′s book is not only incredibly tactical, but it really makes you think. It makes you re–think everything you know about sales and instead truly look at the sales process from the perspective of the buyer and then meet them there. He provides a play–by–play breakdown of what the new inbound seller′s steps should be and does it in a way that is easy to understand and execute. Everyone in sales (and marketing!) should read this book."
DANI BUCKLEY, general manager, LeadG2/Center for Sales Strategy

BRIAN SIGNORELLI is the director of HubSpot′s Global Sales Partner Program, where he advises HubSpot partners on inbound sales and inbound marketing to grow their client′s companies, as well as their own. He regularly writes, develops, and presents inbound sales content for HubSpot and its channel partners. He is also the founder of InboundSeller.com, where you can find tools and resources to become an inbound seller and transform any sales department into an inbound powerhouse.