Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance

Praise for LEADING CLARITY

"Deutser has convinced me that CLARITY is the new necessity. It fundamentally alters the traditional business hierarchy and intertwines strategy, culture and communications in ways leaders have never before experienced. This powerful book gives you full access to operating in clarity."
Tim Sanders, New York Times bestselling author of Love is the Killer App: How to Win Business and Influence Friends

"Leading Clarity shatters the notion that ′outside the box′ thinking drives innovation, creativity and results. In this groundbreaking, highly practical book, Deutser elegantly delivers a replicable methodology, boldly driven by positivity."
Shawn Achor, New York Times bestselling author and speaker

"Bravo for Leading Clarity! I suspect I′m not the only one who stood up more than once and exclaimed earning clarity should be so simple, but why′s it so elusive? Enter Brad Deutser {stage left} with the answers, guidance, strategies and the quantitative results that prove out his theory in full."
Rob Franek, Editor in Chief, The Princeton Review

"Leading with confidence and certainty is increasingly difficult in the chaos of business today. With this book, Brad Deutser provides an answer every leader needs. Being in clarity establishes common ground, engages others, creates infinite possibilities and enables us to lead at our very best. It′s brilliant in its simplicity, but powerful in its application. Leading Clarity is a leadership handbook you absolutely must have."
Elise Mitchell, founder and chairman, Mitchell, CEO, Dentsu Aegis PR Network

"I′m in a business that is all about winning. Victory for a football team is standardized and readily observable. Off the field, we face the same challenge as all other businesses establish and maintain a compelling purpose and way of being that will deliver breakthrough results for us, our customers, our community and other key stakeholders. In Leading Clarity, Brad Deutser maps a pathway to authentically develop sustained business performance that will naturally lead to an organization′s unique definition of victory. Brad′s approach can help elevate any environment from one of mere compliance to one of full commitment and extreme engagement which are prerequisites for operational excellence and exceptional performance."
Jamey Rootes, President, Houston Texans

"Brad Deutser′s work on clarity is thought–provoking, challenging and insightful. He connects several key features of organizations that all too often seem separate, while persuasively conveying the need for such connections. Not only has he helped me think about the ways in which we work within our institution, he calls into question the traditional silos and functional orientation of business education, thinking, and practice."
Jay Hartzell, Dean, McCombs School of Business at the University of Texas at Austin

Introduction: The Clarity Conundrum 1

Chapter 1 Think Inside the Box 25

Chapter 2 The Six Sides of Clarity 51

Chapter 3 Misalignment Will Derail You 77

Chapter 4 Performance by Design 97

Chapter 5 Impact Drivers 131

Chapter 6 The Energy of Alignment 173

Chapter 7 Masqueraders of Clarity 195

Chapter 8 Clarity as Process, aka Magic 223

Conclusion: Decoding Your Conundrum 245

Acknowledgments 249

About the Author 255

References 257

Index 259

BRAD DEUTSER is founder and CEO of Deutser, an award–winning management consulting firm, and the Deutser Clarity Institute, a think tank, idea accelerator, and innovative learning center. Deutser has transformed many prominent educational, healthcare, energy, industrial services, professional services, private equity, retail, and cause–based organizations through his unique perspective on organizational clarity. He is a leading business consultant, creative strategist, executive coach, and trusted counselor to top corporate leaders working to build great companies inside and out, especially during the turbulence of transition.