Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick

THE MISSING PIECE TO EVERY TRAINING PROGRAM IN A TURNKEY FRAMEWORK

Training Reinforcement: The 7 Principles to Create Measurable Behavior Change and Make Learning Stick adds quantifiable value to every training program by providing proven practices and tools for transforming newly–learned knowledge and skills into habitual behaviors.

For the first time, former Olympic Judo competitor and world–class corporate training expert Anthonie Wurth shares the secret formula he and his brother Kees Wurth, also a national Judo champion, built their training reinforcement company on. Founded on the same 7 principles detailed inside, Mindmarker has enabled industry–leading businesses worldwide to get the highest ROI on their training investments.

Even the most effective training initiatives aren′t able to transfer learning into application. In sports, top athletes must drill moves over and over until they become second nature. This highly–tested reinforcement methodology incorporates the science of human brains in relation to application, so you can challenge and encourage learners to reach new levels of performance, while inspiring them with regular statistics marking their progress.

This complete reinforcement guide takes you from introducing training reinforcement programs to your organization to confidently taking the role of reinforcement specialist and delivering results by providing you with:

A deep understanding of the ins and outs of reinforcement, how it differs from training, and all the knowledge and tools to influence strategic behavioral change Step–by–step guidance for building a results–driven, customized reinforcement program, as well as ready–to–use tools and assessments for seamless execution Scientifically crafted message templates designed to optimize communication through every step of the reinforcement process so learners stay engaged and motivated

As business evolves, training initiatives will change, and with The 7 Principles of Reinforcement, you can always ensure the new way of doing things sticks.

Contents

Introduction xi

We Did It! xv

Part 1 Understanding reinforcement to reach Behavior Change 1

Chapter 1 Eyeing Gold 3

Chapter 2 What Is Reinforcement? 11

Chapter 3 Behavior Change Is Critical 21

Chapter 4 Influencing Behavior Change 35

Part 2 Building the Foundation 43

Chapter 5 An Overview of the 7 Principles of Reinforcement 45

Chapter 6 Principle 1: Master the 3 Phases for Results 53

Chapter 7 Principle 2: Close the 5 Reinforcement Gaps 65

Chapter 8 Principle 3: Create Measurable Behavior Change 75

Chapter 9 Recap of Building the Foundation 89

Part 3 engagement 93

Chapter 10 Principle 4: Provide a Perfect Push and Pull 95

Chapter 11 Principle 5: Create Friction and Direction 107

Chapter 12 Principle 6: Follow the Reinforcement Flow 117

Chapter 13 Recap of Engagement 129

Chapter 14 Principle 7: Place the Participant in the Center 133

Part 4 analyzing Your reinforcement Program 141

Chapter 15 Finding Balance with the Reinforcement Lever 143

Chapter 16 Crafting Reinforcement Messages 157

Chapter 17 Reinforcement for Different Training Types 175

Chapter 18 Introducing Your Reinforcement Program 185

Chapter 19 sore–made 189

Appendix Tools for Building a Reinforcement Program 193

Resources 207

About the Authors 215

About Mindmarker 217

Index 219

ANTHONIE WURTH is Dutch and the founder of Mindmarker, the world leader in training reinforcement. He won the European Judo championship in 1991 and competed in the 1992 Olympics in Barcelona. Since 1993 he has become active and well known in the learning industry. He is the author of Locked in Shanghai.

KEES WURTH is CEO of Mindmarker. A former national Judo champion in the Netherlands, he immigrated to the United States in 1993 and has since become an entrepreneur who has successfully started and sold numerous companies.