Marketing For Dummies

Marketing strategies to build brands and ROI Master today′s channels: social, mobile, print, video and more Apply psychology to win loyalty and lifetime value

Market masterfully with today′s techniques!

Marketing has undergone a revolution. Make the most of every marketing dollar with the proven advice in this book! Whether you′re a mom–and–pop business, a nonprofit with a strict budget, a global brand, or a mid–size enterprise looking to grow this book is for you! Practical, beneficial tips and techniques will help you find, reach, and engage your customers in ways that generate sales and success. Discover how to apply search engine optimization, guerilla, global, and behavior marketing, use social media and analytics, and more, whether your budget is large or limited.

Inside

Jeanette McMurtry, MBA, is a global authority, columnist, and keynote speaker on consumer behavior and psychology–based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start–ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, Data & Marketing Association, DM News, and Target Marketing magazine.