Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls

Praise for MOVE

"Any organization that isn′t adapting to the trends reshaping business today is going to find itself left behind by more nimble and forward–thinking competitors. You need this book, not to tell you what transformations you need to make, but to ensure the transformations you initiate actually work."
Rich Sanzi, Vice President of Engineering, Google

"In any kind of transformation, keeping the energy high, and the skepticism low is critical to success and difficult to do! Patty Azzarello has a unique way of understanding how to drive transformational change because she has done it herself, and guided many leaders and teams through the process. MOVE is a great read for any leader who wants to get and keep their organization invested in implementing a bold new strategy."
Andy Burtis, SVP, Corporate Marketing & Communications, McKesson

"MOVE is a must read for any organization and leader that needs to make the transition from talking about high level goals to making faster decisions and putting specific, concrete actions into motion. It is the difference between activity and results. The MOVE model will allow you to get your whole organization engaged and focused on delivering the results of your strategic plan."
Don Joos, CEO, ShoreTel Inc.

"One of the hardest things to make happen when you are driving a transformation is to get people to change their behaviors. In MOVE, Patty Azzarello explains exactly what makes people choose to embrace the new strategy or resist it. Any leader trying to motivate their organization to implement a new strategy needs to read this book."
Iram Shaw, Senior Vice President Customer Transformation, Schneider Electric

Introduction: Why Great Strategies and Change Initiatives Fail

Part 1: M = The Middle: Where Transformations Either Happen or Get Stuck

Chapter 1. The Beginning of the Middle: Why New Strategies Stall After the Exciting Kickoff

Chapter 2. Concrete Outcomes: Stop Admiring the Problem and Define Some Specific Actions

Chapter 3. Timing and Momentum: Maintaining a Sense of Urgency for a Long Time

Chapter 4. Control Points: Metrics that Drive Action on the Right Things

Chapter 5. Resource Reality: Your Strategy is Where You Put Your Resources

Chapter 6. Don′t Sign Up for the Impossible

Chapter 7. Sponsors and Enemies: Reduce Your Personal Risk

Part 2: O = Organization: Are You Leading the Team You Have or the Team You Need?

Chapter 8. The Right Team: The Fundamental Ingredient for a Highly Effective Team

Chapter 9. Organize for Outcomes: Create the Ideal, Blank–sheet Org Chart

Chapter 10. The People: How to attract the right people and Eliminate the Wrong People

Chapter 11: Building Capacity: Performance Management and Delegating for Development

Chapter 12: Unstructured Conversation: How to Drive Personal Accountability and Belief

Chapter 13. Stop Having Status Meetings: Go Faster and Reduce Risk

Chapter 14: Virtual and Remote Teams: Optimizing Performance and Results from Afar

Chapter 15: Engagement and Context: Motivating People to Actually Care

Part 3: V= Valor: Facing the Hardest Stuff with Courage and Persistence

Chapter 16. Mission Impossible: Dealing with Obstacles, Fear, and Imposter Syndrome

Chapter 17. Burn the Ships at the Beach: How to Keep Moving Forward When No One Wants To

Chapter 18. Too Busy to Scale: Use Ruthless Priorities Enable Growth

Chapter 19. Detail: The Momentum Killer: Manage Outcomes Instead

Chapter 20. Clarity and Conflict: Expose and Master Necessary Conflict Don′t Avoid It

Chapter 21. Decision Stall: Accelerate Effective Decision Making

Chapter 22. Tracking & Consequences: How to Identify and Recover from Setbacks

Part 4: E=Everyone: You Can Lead a Transformation from the Top, But You Can′t Do a Transformation from the Top

Chapter 23. Conversation: Change How You Communicate to Make Your Strategy Stick

Chapter 24: Decorate the Change: "Yes, We Are Really Doing This"

Chapter 25. Top Down Communications: Why People Do and Don′t Listen

Chapter 26. Listen on Purpose: Finding the Insights that Makes You Brilliant

Chapter 27: Sharing Information: Communicating Across Organizational Silos

Chapter 28. Power & Trust: How to Make People Feel Like Super–Heroes

Acknowledgement

Resources

About the Author

Index

PATTY AZZARELLO is the CEO and founder of Azzarello Group, Inc. Sought after for her practical, experienced–based style and approach, she has more than twenty–five years of experience uncovering what makes organizations tick and enabling them to create more value. She is the bestselling author of Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life.