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Literatura do programów

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Informacje szczegółowe o książce

Product Management For Dummies

ISBN 9781119264026

Autor: Brian Lawley, Pamela Schure

Wydawca: Wiley

Dostępność: 3-6 tygodni

Cena: 154,35 zł

Przed złożeniem zamówienia prosimy o kontakt mailowy celem potwierdzenia ceny.

Informacje dodatkowe
Opis książki

ISBN13:	9781119264026
ISBN10:	1119264022
Autor:	Brian Lawley, Pamela Schure
Oprawa:	Paperback
Rok Wydania:	2017-03-17
Ilość stron:	384
Wymiary:	233x190
Tematy:	KM

Create a winning strategy for your product Gather customer and market feedback to maximize revenue Master persuading your team

The essential guide to seamless product management

Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you′re a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more.

Includes a free download of Product Management Lifecycle Toolkit templates (Microsoft Office format), a $99 value.

Inside

Product management principles Maintaining product life cycles Successful market research Competitive market analysis Effective product launches Dynamic product road maps Practical communication tips Develop a powerful business case

Brian Lawley is the CEO and founder of the 280 Group, the world′s leading product management consulting and training firm. Pamela Schure is director of products and services with the 280 Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies.