Account–Based Marketing For Dummies

Identify best–fit accounts and personas Engage decision makers and influencers on their terms Accelerate your marketing and sales pipeline

Changing the B2B marketing game

Buyers have changed the B2B marketing game and meeting their ever–changing demands can feel like an uphill battle. Packed with expert tips, this down–to–earth guide shows you how to keep afloat in today′s highly digitized world, as account–based marketing is laser–focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best–fit prospects and customers.

Inside

Sangram Vajre has quickly built a reputation as one of the leading minds in B2B marketing. Before co–founding Terminus, a SaaS platform for account–based marketing, Sangram led the marketing team at Salesforce Pardot. He has spoken on the topic of marketing technology around the world and is the mastermind behind #FlipMyFunnel.