Fundraising Principles and Practice

THE DEFINITIVE RESOURCE ON FUNDRAISING FOR NONPROFITS

Fundraising Principles and Practice, Second Edition, is the perfect solution for everyone looking to make a name for themselves in fundraising for nonprofit organizations. Under the direction of two leading academic authorities in their fields, this one–of–a–kind resource brings together an all–star group of contributors from academia and the fundraising world. The result is an endlessly useful guidebook to the entire nonprofit sector based on the latest best practices and emerging research from economics, psychology, social psychology, and sociology.

Raising the level of funds needed for a nonprofit to fulfill its mission statement is harder than ever before. Personality and charisma aren′t enough anymore you need facts, frameworks, and theories to depend on to get the most out of such realities as Web 2.0, database fundraising, sophisticated planned–giving vehicles, and more. This updated new edition features a powerful framework to simplify setting goals, choosing strategies, nailing down a budget, creating a schedule, and monitoring activities. All of today′s cutting–edge methods, tools, and best practices enable you to make the most informed decisions by putting your finger on the pulse of donor behavior, social influences, and the most effective models. This single resource distinguishes you from the competition by showing you how to:

Organize your fundraising approach into a proven, streamlined system Get inside the heads of donors to understand their behaviors and motivations Immediately benefit from turnkey techniques for managing volunteers, monitoring progress, evaluating events, and more

Develop one of the most sought after skillsets in the industry with Fundraising Principles and Practice, Second Edition.

ADRIAN SARGEANT is the director of the Hartsook Centre for Sustainable Philanthropy at Plymouth University in the UK. He is the author and coauthor of several books, including Fundraising Management, Building Donor Loyalty, and Marketing Management for Nonprofit Organizations.

JEN SHANG is director of Research at the Hartsook Centre for Sustainable Philanthropy at Plymouth University and professor of Philanthropic Psychology. The world′s only philanthropic psychologist, her work has been featured in The New York Times, The Chronicle of Philanthropy and on National Public Radio.