Not Everyone Gets A Trophy: How to Manage the Millennials

Praise for Not Everyone Gets a Trophy

"Thanks to Bruce, a management revolution has taken place at Joe′s Crab Shack. His step–by–step approach and expert insight into Generation X and Millennials have empowered our leaders to become great managers."
RAY BLANCHETTE, president and CEO, Joe′s Crab Shack

"If anyone deserves a trophy, it′s Bruce Tulgan for helping us crack the code on understanding this new generation in the workforce. I hope he′s made some room on his mantel!"
MARIANNE BRUSH, executive vice president, Massachusetts Society of CPAs

"Bruce Tulgan is a leader on this subject, and he has written a superb book that is colorful, warm, research–based, and above all, useful. His clear tips provide anyone in a supervisory position with the data they need to engage, develop, and retain Millennial employees."
BEVERLY KAYE, coauthor of the bestselling Love ′Em or Lose ′Em: Getting Good People to Stay

"Bruce′s research on Millennials has had a powerful impact on our leadership team. If you want a real strategic advantage in recruiting, managing, and retaining Millennials, read this book."
GREG LUCIER, chairman and CEO, Invitrogen Corporation, 2003 2013

"Professionals across all industries will find Bruce′s analysis of Millennials in the workplace spot–on. He dispels the myths and provides a fresh interpretation that makes sense to those of us who have already tried the more traditional approaches to engage, train, and retain these folks. This book is a must–have tool!"
SAMANTHA SNYDER, director, Kaufman Rossin University, Kaufman, Rossin & Co.

"Bruce has taught many of us the importance of communicating with our workforce in a manner where workers know what is expected of them and managers provide regular feedback on how well those expectations are being met. This book helps us accomplish this more effectively with Millennials."
THOMAS A. CAPPELLO, medical center director, North Florida/South Georgia VA Health System, 2007 2012

PREFACE TO THE REVISED AND UPDATED EDITION

CHAPTER ONE Meet the Millennial Generation: The Most High–Maintenance Workforce in the History of the World

CHAPTER TWO Get Them on Board Fast with the Right Messages

CHAPTER THREE Get Them Up–to–Speed Quickly and Turn Them into Knowledge Workers

CHAPTER FOUR Practice In Loco Parentis Management

CHAPTER FIVE Give Them the Gift of Context

CHAPTER SIX Get Them to Care About Great Customer Service

CHAPTER SEVEN Teach Them How to Manage Themselves

CHAPTER EIGHT Teach Them How to Be Managed by You

CHAPTER NINE Retain the Best Young Talent, One Day at a Time

CHAPTER TEN Build the Next Generation of Leaders

ACKNOWLEDGMENTS

ABOUT THE AUTHOR

INDEX

BRUCE TULGAN is internationally recognized as the leading expert on young people in the workplace. He is an advisor to business leaders and the author of numerous books, including the classic Managing Generation X and the bestseller It′s Okay to Be the Boss. Since founding the management training firm RainmakerThinking, Inc., he has been a sought–after keynote speaker and seminar leader. Tulgan′s work has been the subject of thousands of news stories, and he has written for dozens of publications, including the New York Times, USA Today, Human Resources Magazine, and the Harvard Business Review. He also holds a sixth degree black belt in karate and is married to Debby Applegate, winner of the 2007 Pulitzer Prize for Biography.