Next Generation Demand Management: People, Process, Analytics, and Technology

Praise for NEXT GENERATION DEMAND MANAGEMENT

"Finally, a comprehensive guide to the most important aspect of supply chain performance, ′Getting the Number Right′! Charlie′s comprehensive approach to generating demand scientifically, managing demand with appropriate skills and process, aligning demand organizationally, and measuring performance is spot on for sustainable results. A must read for any organization that wants to improve overall supply chain performance by focusing on the most critical elements."
Tom Vogel,
SVP, End–to–End Supply Chain Optimization, C&S Wholesale Grocer

"For organizations looking to seriously upgrade their Demand Management practices, this is the book! Charlie Chase brilliantly provides the building blocks, roadmaps, and rationale for converting Forecasting from everyday function to strategic advantage!"
Chad Schumacher, Sr.,
Principal Data Scientist, Kellogg Company

"Forecasting professionals unhappy with their lack of progress advancing the practice of demand management will find essential new approaches to addressing common problems. Old paradigms are challenged with sustainable alternatives provided. This is critical reading for practitioners."
Simon Clarke,
Group Director of Forecasting, The Coca–Cola Company

Foreword

Preface

Acknowledgments

About the Author

Parts and Chapters

Notes

Index

CHARLES W. CHASE is an advisory industry consultant at SAS and the principal solutions architect and thought leader for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He is the author of Demand–Driven Forecasting, Second Edition, and coauthor of Bricks Matter, both by Wiley.