Salesforce Marketing Cloud For Dummies

Define and optimize your customers′ journey Navigate and manage the dashboards, reports, and more Engage your customers across devices

Keep ahead of the curve in digital marketing

Everything is making its way into to the cloud—and digital marketing is no exception. With helpful step–by–step instructions, this book walks you through the use of Salesforce′s dynamic suite of cloud–based digital marketing solutions, which give you the power to plan, personalize, and optimize your customers′ journey. Salesforce Marketing Cloud For Dummies will help you get your head in the cloud, and get ahead of the competition.

Inside…

Chester Bullock and Mark Pollard are digital marketing technology experts at Trendline Interactive. Following many years on the brand side, they are now in charge of making sure clients get the most out of their marketing platforms.