Passionate and Profitable: Why Customer Strategies Fail and Ten Steps to Do Them Right!

"Lior Arussy′s new book is another great addition to his work on the theme of improving the customer experience to build lasting and profitable customer relationships. Recommended to both those working on corporate customer strategy and line managers. Strong practical advice from an industry visionary."
Michael Maoz, Vice President and Research Fellow, Gartner Research

"This book isn′t filled with easy shortcuts and feel–good platitudes. When you′re ready to walk the walk, Lior′s book is a fine place to start down that rarely followed, very profitable path."
Seth Godin, Author, Purple Cow and Free Prize Inside!

"Lior Arussy is a true customer advocate. This book is a must–read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience."
Ginger Conlon, Editor in Chief, CRM magazine

"This book provides a clear blueprint for successful customer relationships. It is a must–read for executives who are serious about pleasing their customers."
Guy Kawasaki, Author, The Art of the Start

"I′ve always said that education without execution is just entertainment and Lior illustrates this beautifully in his book. It is important to learn how to implement a successful customer focus strategy and you need knowledge and process to do it well. Read this book and learn."
Tim Sanders, Author, Love Is The Killer App

"Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read this and profit."
Jerry Vass, President, Vass Consulting Author, Soft Selling in a Hard World