The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

You deserve more revenue.

Your products or services provide great value for your customers.

If you asked them, your customers would tell you that you make their lives easier. You save them time. You make their business grow. They consider you a partner. They trust you. They value you. You help them.

As such, they deserve to buy more from you. And your prospects, the people who have not yet bought from you, deserve to benefit from your value as well. And you deserve the top–line income that results from that.

You know who else deserves that you generate more revenue?

Your family. They deserve to enjoy the benefits of your hard work. Yes, they also deserve the things that money can buy the nice home, the vacations,and the good schools.

Your colleagues and your staff, who deserve to work for a thriving organization.

Your suppliers, who stand by you even when times are tough.

And, of course, you. You deserve more revenue. You work too hard, take too much risk, and provide too much value to your customers to not be making more money.

I′m doing fine, you say?

I think you can be doing better. You have low–hanging revenue fruit, and I′m going to help you pick it.

It′s not that simple, you think?

Revenue growth is quite simple: It′s fast, it′s easy, and it requires no financial investment. In this book, I will teach you how to grow your organization by 15% or more in 15 minutes or less a day without spending a penny of your money.

To grow your revenue, we′ll need one quick communication action a day from you. Some days it′ll be 60 seconds, other days 5 minutes, but never more than 15 minutes a day.

You help your customers in great ways, and they deserve to buy more from you.

And you deserve to enjoy the revenue that results and all the experiences, improvements,and peace of mind that it can buy for you and your family.

Acknowledgments ix

Introduction You Deserve More Revenue xi

Download Revenue Growth Forms and Templates xiii

PART ONE The Simple Revenue Growth Process

Chapter 1 Revenue Growth Is Fast, Simple, and Free 3

Chapter 2 Here s What Your Growth Plan Will Look Like by the End of This Book 11

Chapter 3 Why Do You Work? 15

PART TWO The Growth Mindset Change Your Thinking, Grow Your Business

Chapter 4 It s Impossible to Outmarket Your Mindset 21

Chapter 5 But I m Already Really Busy! 27

Chapter 6 The Difference between Knowing and Doing 31

Chapter 7 The Mind–Numbingly Simple Definition of Marketing 37

Chapter 8 The Only Meaningful Measure of Marketing 41

Chapter 9 It Really Is This Simple! 45

Chapter 10 Your Products and Services Are Much Better Than Your Marketing 49

Chapter 11 We Don t Like to Brag 61

Chapter 12 Frequently Raised Resistance (FRR) 65

Chapter 13 Your Customers Speak More Positively about You than You Speak about Yourself 71

Chapter 14 Marinating in Positivity: The Magic of Proactive Customer Conversations 75

PART THREE 22 Fast, Simple Techniques for Revenue Growth

Chapter 15 What These 22 Revenue Growth Techniques Have in Common 81

Chapter 16 Choreographing Your Revenue Growth Dance 87

Chapter 17 Growth Technique #1: The Art and Science of Getting the Testimonial 89

Chapter 18 Lessons from a Sample Customer Interview 97

Chapter 19 Growth Technique #2: Don t Be a Tree Falling in the Forest Communicate Testimonials 109

Chapter 20 Growth Technique #3: Create Short, Powerful Case Studies 117

Chapter 21 Growth Technique #4: Communicate Case Studies to People Who Can Buy from You 121

Chapter 22 Growth Technique #5: The Million–Dollar Question This One Technique Can Grow Your Business by 10% Immediately 125

Chapter 23 Growth Technique #6: How to Get Referrals 133

Chapter 24 Growth Technique #7: The Power of Owner Calls 139

Chapter 25 Growth Technique #8: The Seven–Figure Follow–Up Process 141

Chapter 26 Growth Technique #9: The Magic of the Handwritten Note 145

Chapter 27 Growth Technique #10: Communicate with Your High–Potential Small Customers (HPSCs) 149

Chapter 28 Growth Technique #11: Create Your Own Social Media Relentlessly Grow Your Lists 155

Chapter 29 Growth Technique #12: Categorizing for Revenue Growth How to Organize Your Lists 161

Chapter 30 Growth Technique #13: Send a Wildly Valuable Newsletter to Your List 165

Chapter 31 Growth Technique #14: Growth by White Papers 171

Chapter 32 Growth Technique #15: Turning Trade Shows into Revenue 173

Chapter 33 Growth Technique #16: Host an Unforgettable Event for Customers and Prospects 175

Chapter 34 Growth Technique #17: Speak(er) the Truth You re the Expert 179

Chapter 35 Growth Technique #18: Conduct Webinars That Bring
New Business 183

Chapter 36 Growth Technique #19: How to Grow Your Business with Videos 185

Chapter 37 Growth Technique #20: Public Relationships How to Leverage the Media for Revenue Growth 191

Chapter 38 Growth Technique #21: Price Increases Are a Growth Technique! 195

Chapter 39 Growth Technique #22: The Single Most Important Website Edit for Revenue Growth 199

Chapter 40 Growth Techniques by Job Title 203

PART FOUR Executing the Plan

Chapter 41 Action Is Everything 209

Chapter 42 How Perfection and Procrastination Kill Revenue 211

Chapter 43 Why 15 Minutes? Because It s Enough to Grow Your Business Dramatically 215

Chapter 44 Introducing the 15–Minute MarketingðD Planner 217

Chapter 45 What Sets My Most Successful Clients Apart (Accountability) 223

Chapter 46 Grow Forth and Execute 227

Appendix Workbook for Launching the Revenue Growth Habit 229

Index 235

ALEX GOLDFAYN is the CEO of the Evangelist Marketing Institute, LLC, a sevenfigure solo consulting, coaching, and speaking practice. His average client grows between 15–20% a year as a result of applying his techniques.