Autor: John J. Capela
Wydawca: Wiley
Dostępność: 3-6 tygodni
Cena: 154,35 zł
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ISBN13: |
9781119079675 |
ISBN10: |
1119079675 |
Autor: |
John J. Capela |
Oprawa: |
Paperback |
Rok Wydania: |
2015-10-23 |
Numer Wydania: |
3rd Edition |
Ilość stron: |
368 |
Wymiary: |
238x190 |
Tematy: |
KM |
Learn to:
Speak the lingo of international business Follow guidelines for developing a successful business and marketing plan Understand distributor and agent agreement outlinesTake your business global this friendly guide shows you how!
Ready to start your own international business or diversify an existing firm? Here′s what you need to know to begin importing and exporting your products around the world. Learn to pinpoint the right markets, choose ideal products, negotiate on a global scale, and meet international requirements.
Take the plunge explore the international marketplace to see where your business fits and learn about rules and regulations governing import/export Choose the right products and suppliers assess a product′s potential and locate reliable overseas sources for imports and U.S. suppliers for exports Master marketing identify your target market, research buyer behavior, develop product and pricing strategies, make contacts, and find customers Negotiation, global style get familiar with the process of negotiation and research the culture of your marketplaces to learn the expected techniques Seal the deal analyze payment methods, learn what documentation is required to ship exports, and find out about customs requirements affecting importsOpen the book and find:
Tips for choosing a company name How to draft an international sales agreement Essential licensing requirements Ways to vet your suppliers The effect of trade agreements like NAFTA Advice on pricing exports Success strategies for both import and exportPart I: Getting Started with Import/Export 5
Chapter 1: Introducing Import/Export 7
Chapter 2: Figuring Out Your Role in the Import/Export Business 17
Chapter 3: Rules and Regulations to Consider Before You Get Started 31
Chapter 4: Organizing for Import and Export Operations 47
Part II: Selecting Products and Finding Suppliers 65
Chapter 5: Selecting the Right Products 67
Chapter 6: Connecting with Overseas Suppliers for Your Imports 73
Chapter 7: Everything You Need to Know about Alibabacom 85
Chapter 8: Finding US Suppliers for Your Exports 93
Part III: Identifying Your Target Market and Finding Customers 103
Chapter 9: Looking at Marketing 105
Chapter 10: Researching Export Markets 129
Chapter 11: Researching Import Markets 139
Chapter 12: Making Export Contacts and Finding Customers 149
Chapter 13: Locating Customers for Your Imports 159
Part IV: Negotiating Around the World 167
Chapter 14: How Negotiations Work 169
Chapter 15: What Makes Global Negotiating Different 177
Chapter 16: Doing Business around the World 187
Part V: Completing the Transaction: International Trade Procedures and Regulations 217
Chapter 17: Making the Sale: Pricing, Quotes, and Shipping Terms 219
Chapter 18: Methods of Payment 227
Chapter 19: Packing and Shipping with the Right Documentation 249
Chapter 20: Getting Your Goods: Customs Requirements and the Entry Process 267
Part VI: The Part of Tens 289
Chapter 21: Ten Keys to Becoming a Successful Importer 291
Chapter 22: Ten Keys to Becoming a Successful Exporter 297
Part VII: Appendixes 303
Appendix A: Resources 305
Appendix B: Multilingual Cross ]Reference for International Shipping Terms 315
Appendix C: Online Resources 323
Index 329
John Capela has taught marketing, management, and international business courses at St. Joseph′s College in New York for 20 years. He is president of CADE International, which provides consulting and training in international business including importing, exporting, licensing, and foreign investment.
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