Direct Selling For Dummies

Learn to:

Navigate the direct sales industry to pursue independent success Set goals and manage your time effectively Book, sell, and recruit to increase your income Harness the power of social media to grow your business

Ready to start your direct sales business? Learn from a pro!

So you′ve been bitten by the entrepreneurial bug? Terrific! This book will give you an edge in direct sales. It explains the different direct selling models, the skills you need to succeed, how to implement your sales strategies, ways to maximize social media power, and how to keep your business going and growing.

Find your passion explore how direct sales works, the compensation plans, and the pros and cons of a start–up to choose your ideal company What works for you compare the Network Marketing, Party Plan, and Hybrid models and discover what best fits your goals and skills Be a self–starter find out what you need to get started and the key skills that lead to success Get it done learn how to get appointments and bookings, plan a great launch, generate a buzz, keep your hosts excited, and hold successful parties Make it social choose the best social media for your business, use photos wisely, gain attention for your blog, host a Facebook party, and build your Twitter audience Keep growing master the art of recruiting and networking, and make follow–up a priority

Open the book and find:

Why direct selling works Ways to bolster your confidence Time management tips How to hone your presentation skills The 2+2+2 follow–up method How to maximize an event Communication aids Ten great online resources Tricks for handling your income and dealing with taxes

Introduction 1

Part I: Exploring the Direct Sales Industry 5

Chapter 1: Direct Sales 101 7

Chapter 2: Choosing the Right Direct Sales Company 31

Chapter 3: Working with Different Direct Selling Models 41

Part II: Building the Skills to Create a Successful Business 53

Chapter 4: Keeping a Positive Attitude 55

Chapter 5: Creating a Vision, Setting Goals, and Boosting Your Productivity 71

Chapter 6: Always Be Ready for Business 91

Part III: Putting Sales Strategies into Practice 107

Chapter 7: Building Your Business on Bookings 109

Chapter 8: Planning a Launch Party or Show 139

Chapter 9: Hosting Successful Parties 149

Chapter 10: Coaching Your Host 165

Chapter 11: Social Selling: Direct Selling on Social Media 177

Chapter 12: The Power of One ]on ]One Selling 209

Chapter 13: Sustaining Growth: The Fortune Is in the Follow ]Up 221

Part IV: Building an Organization 237

Chapter 14: Attracting New Team Members: Recruiting and Sponsoring 239

Chapter 15: Conducting Interviews 261

Chapter 16: Sponsoring New Recruits and Leading Teams 269

Chapter 17: Group Recruiting: Holding Opportunity Events 289

Part V: Operating and Maintaining a Successful Business 299

Chapter 18: Managing Your Money Wisely 301

Chapter 19: Meeting and Communicating 309

Chapter 20: Networking to Grow Your Reach 319

Part VI: The Part of Tens 331

Chapter 21: Ten Mistakes to Avoid 333

Chapter 22: Top Ten Resources for Direct Sellers 339

Chapter 23: Ten Benefits of Direct Sales 345

Index 351

Belinda Ellsworth is a veteran motivational speaker, sales trainer, and expert for the direct sales industry. With more than 30 years of experience, she has trained thousands of independent sales representatives, managers, and executives and has worked with more than 100 direct sales companies.