Employer Branding For Dummies

Perfect your recruitment marketing Develop a compelling employer value proposition Demonstrate your employer brand ROI

Attract and retain the very best talent

The very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no–brainer and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent–sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door.

Inside

Create a strong business case Develop an effective strategy Identify your key target audiences Create a compelling brand promise Build an attractive career site Harness social media Deliver an engaging experience Identify the right metrics and KPIs

Richard Mosley, Universum′s Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world′s leading employer brand events.
Lars Schmidt, Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting.