Reputation Strategy and Analytics in a Hyper–Connected World

PROVEN REPUTATION MANAGEMENT TECHNIQUES FOR TODAY′S DIGITALLY CONNECTED WORLD

"In today′s interconnected consumer economy, the notion that a company′s reputation can be ′managed′ as a simple commodity or one–dimensional artifact is danger– ously outdated. Every morsel of information no matter how trivial or seemingly innocuous has the potential to go viral in a heartbeat. Reputations that took decades to build can be destroyed in mere moments."
From the Introduction

Reputation Strategy and Analytics in a Hyper–Connected World offers business leaders and communication experts a much–needed guide and proven framework for protecting and enhancing their organizations′ reputation over time. Author Chris Foster includes a wealth of tools and strategies for quickly, responsibly, and cost–effectively responding to damaging assaults on a company′s reputation.

Designed to be accessible, Reputation Strategy and Analytics in a Hyper–Connected World reveals what it takes to be prepared for the best– and worst–possible case scenarios and execute successful corporate communications. Leaders will discover how to select the right team and the right tools that will get the job done right!

Chris Foster clearly shows how to navigate the never–ending information stream to help keep any company out of the undertow of reputation damaging events.

Acknowledgments

Introduction

Chapter 1: Welcome to the Networked Ecosystem

Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters

Chapter 3: The Digital Media Revolution Creates Completely New Business Models

Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy

Chapter 5: Reputation and Your Brand s DNA

Chapter 6: The Economics of Reputation

Chapter 7: Cocreation Is Essential for Aligning Brands and Customers

Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis

Chapter 9: Reputational Partnering

Chapter 10: The Reputation Culture

Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership

Chapter 12: The Future of Reputation

Recommended Reading

About the Book

Meet Our Experts

About the Author

Index

CHRIS FOSTER is a senior executive focused on reputation, communications, and corporate strategy across multiple industries. His experience includes strategic communications, Reputation Strategy, brand communications, alliance development, and social and digital communications. He has worked in management consulting, global PR agencies, trade associations, and on political campaigns.